Fix Meta Install Tracking
Budget: ₹600 – ₹1,500 INR
We are looking for a Meta Ads specialist to troubleshoot and optimize an App Installs campaign for our TNPSC preparation app. We are currently seeing high reach and engagement but zero recorded installs in Ads Manager, despite our Instagram boosted posts performing well.
Key Responsibilities:
Technical Troubleshooting: Resolve Meta App Permission error #3858107 and ensure the Meta SDK/App Events API is correctly tracking installs for App ID 746057371899260.
Audience Optimization: Refine our targeting strategy in Tamil Nadu. We are currently using a small customer list (300 users) and Instagram followers; we need to implement Advantage+ Audience and broader interest targeting (TNPSC, Govt Exams) to scale.
Campaign Restructuring: Consolidate our current three ad sets to improve audience liquidity and help the system exit the learning phase faster.
Creative Strategy: Advise on and implement creative diversifications, specifically vertical video for Reels and Stories placements.
Account Health: Review and adjust Account Spending Limits and prepaid balance configurations to prevent delivery interruptions.
Requirements:
Proven experience with Meta App Install campaigns and SDK/CAPI setup.
Deep understanding of Meta’s delivery system and the "learning phase."
Experience targeting specific regional demographics (Tamil Nadu/India).
Ability to provide a clear audit of why current reach is not converting to tracked installs.
Key Responsibilities:
Technical Troubleshooting: Resolve Meta App Permission error #3858107 and ensure the Meta SDK/App Events API is correctly tracking installs for App ID 746057371899260.
Audience Optimization: Refine our targeting strategy in Tamil Nadu. We are currently using a small customer list (300 users) and Instagram followers; we need to implement Advantage+ Audience and broader interest targeting (TNPSC, Govt Exams) to scale.
Campaign Restructuring: Consolidate our current three ad sets to improve audience liquidity and help the system exit the learning phase faster.
Creative Strategy: Advise on and implement creative diversifications, specifically vertical video for Reels and Stories placements.
Account Health: Review and adjust Account Spending Limits and prepaid balance configurations to prevent delivery interruptions.
Requirements:
Proven experience with Meta App Install campaigns and SDK/CAPI setup.
Deep understanding of Meta’s delivery system and the "learning phase."
Experience targeting specific regional demographics (Tamil Nadu/India).
Ability to provide a clear audit of why current reach is not converting to tracked installs.