Digital Performance Marketing Specialist
Budget: $25 – $50 AUD
VentureCrowd’s digital acquisition strategy across investor and founder audiences, driving performance and growth across all paid channels.
We are looking for a Digital Performance Marketing Specialist to work on the end-to-end management of paid campaigns, from strategy to execution and optimisation, ensuring measurable ROI and alignment with VentureCrowd’s commercial goals, on a full time or fractional basis.
You will collaborate closely with internal stakeholders including product, marketing, analytics, and technology teams, and external partners to ensure seamless campaign delivery and continuous performance improvement. This role demands analytical precision, creativity in execution, and a deep understanding of growth levers across digital channels.
You will have prior experience in financial services, particularly with wholesale or high-net-worth investors, and an understanding of how to engage sophisticated audiences beyond retail markets.
Key Responsibilities
Paid Media Strategy & Execution
Develop and execute multi-channel performance marketing strategies across Meta, Google, LinkedIn, programmatic and other digital platforms. Own full-funnel campaign execution across owned channels, including planning, audience targeting, creative briefing, budget allocation, optimisation, and reporting. Build evergreen campaigns to drive consistent, qualified investor and founder acquisition.
Optimisation & Performance Analytics
Continuously test and optimise campaigns to improve cost efficiency, ROAS, and conversion rates.
Use analytics and attribution tools such as GA4, Salesforce, and Looker Studio to track, analyse, and report performance against KPIs. Identify insights and recommend data-driven strategies to increase marketing ROI and lead quality.
Cross-Functional Collaboration
Partner with VentureCrowd’s Ventures, Property, and Marketing teams to align campaign objectives with business priorities. Work closely with design, content, and tech teams to ensure creative assets and landing pages meet performance and compliance standards. Collaborate with AI and analytics teams to apply predictive insights and automation to campaign optimisation.
Innovation & Growth
Identify and test emerging channels and technologies to diversify acquisition strategies. Lead experimentation frameworks to discover new growth opportunities. Build scalable processes to support ongoing growth and automation of paid performance activities.
KPIs & Success Metrics
Achieve and maintain ROAS targets of 3x or more on paid media spend, with returns being measured as capital raised directly attributable to paid campaigns. Maintain cost per qualified investor lead below $50. Generate 400 or more new wholesale investor leads per quarter. Achieve a conversion rate of 10 percent or higher from lead to investment. Expand performance reach by testing at least one new paid channel per quarter. Demonstrate measurable ROI improvements within three to six months.
What You Bring
Minimum five years of experience in performance or growth marketing, ideally in fintech, venture capital, or financial services.
Proven track record of managing and scaling campaigns across Meta, Google Ads, and LinkedIn with strong ROI outcomes.
Expertise in funnel management, audience segmentation, attribution modelling, and conversion optimisation.
Strong proficiency in GA4, Google Tag Manager, Meta Ads Manager, and CRM platforms such as Salesforce.
Experience in budget management and reporting with a focus on efficiency and performance.
Skilled communicator able to collaborate across internal stakeholders and external partners with clarity and influence.
Analytical mindset with the ability to translate data into actionable insights.
Hands-on experience in A/B testing, landing page optimisation, and creative briefing.
Comfortable working in a high-velocity environment that requires both strategic thinking and executional excellence.
Why Join VentureCrowd
You will be part of a fast-growing fintech platform that is redefining how Australians invest in ventures, property, and funds. You will have the autonomy to shape digital acquisition strategy, experiment with cutting-edge marketing technology, and drive measurable business growth.
About us
We offer Hybrid Working Opportunities for team members based in Sydney or Brisbane
At VentureCrowd, career progression is a fundamental aspect of who we are. We are proud to nurture a culture that champions professional growth, recognising that the success of our employees is the success of our company.
We are committed to creating a thriving environment where individuals can flourish. We believe that success is built upon strong teams, and we are dedicated to celebrating uniqueness, championing individuality and supporting a diverse and inclusive workforce. We believe that when you can truly be yourself, you can unlock your full potential.
We are looking for a Digital Performance Marketing Specialist to work on the end-to-end management of paid campaigns, from strategy to execution and optimisation, ensuring measurable ROI and alignment with VentureCrowd’s commercial goals, on a full time or fractional basis.
You will collaborate closely with internal stakeholders including product, marketing, analytics, and technology teams, and external partners to ensure seamless campaign delivery and continuous performance improvement. This role demands analytical precision, creativity in execution, and a deep understanding of growth levers across digital channels.
You will have prior experience in financial services, particularly with wholesale or high-net-worth investors, and an understanding of how to engage sophisticated audiences beyond retail markets.
Key Responsibilities
Paid Media Strategy & Execution
Develop and execute multi-channel performance marketing strategies across Meta, Google, LinkedIn, programmatic and other digital platforms. Own full-funnel campaign execution across owned channels, including planning, audience targeting, creative briefing, budget allocation, optimisation, and reporting. Build evergreen campaigns to drive consistent, qualified investor and founder acquisition.
Optimisation & Performance Analytics
Continuously test and optimise campaigns to improve cost efficiency, ROAS, and conversion rates.
Use analytics and attribution tools such as GA4, Salesforce, and Looker Studio to track, analyse, and report performance against KPIs. Identify insights and recommend data-driven strategies to increase marketing ROI and lead quality.
Cross-Functional Collaboration
Partner with VentureCrowd’s Ventures, Property, and Marketing teams to align campaign objectives with business priorities. Work closely with design, content, and tech teams to ensure creative assets and landing pages meet performance and compliance standards. Collaborate with AI and analytics teams to apply predictive insights and automation to campaign optimisation.
Innovation & Growth
Identify and test emerging channels and technologies to diversify acquisition strategies. Lead experimentation frameworks to discover new growth opportunities. Build scalable processes to support ongoing growth and automation of paid performance activities.
KPIs & Success Metrics
Achieve and maintain ROAS targets of 3x or more on paid media spend, with returns being measured as capital raised directly attributable to paid campaigns. Maintain cost per qualified investor lead below $50. Generate 400 or more new wholesale investor leads per quarter. Achieve a conversion rate of 10 percent or higher from lead to investment. Expand performance reach by testing at least one new paid channel per quarter. Demonstrate measurable ROI improvements within three to six months.
What You Bring
Minimum five years of experience in performance or growth marketing, ideally in fintech, venture capital, or financial services.
Proven track record of managing and scaling campaigns across Meta, Google Ads, and LinkedIn with strong ROI outcomes.
Expertise in funnel management, audience segmentation, attribution modelling, and conversion optimisation.
Strong proficiency in GA4, Google Tag Manager, Meta Ads Manager, and CRM platforms such as Salesforce.
Experience in budget management and reporting with a focus on efficiency and performance.
Skilled communicator able to collaborate across internal stakeholders and external partners with clarity and influence.
Analytical mindset with the ability to translate data into actionable insights.
Hands-on experience in A/B testing, landing page optimisation, and creative briefing.
Comfortable working in a high-velocity environment that requires both strategic thinking and executional excellence.
Why Join VentureCrowd
You will be part of a fast-growing fintech platform that is redefining how Australians invest in ventures, property, and funds. You will have the autonomy to shape digital acquisition strategy, experiment with cutting-edge marketing technology, and drive measurable business growth.
About us
We offer Hybrid Working Opportunities for team members based in Sydney or Brisbane
At VentureCrowd, career progression is a fundamental aspect of who we are. We are proud to nurture a culture that champions professional growth, recognising that the success of our employees is the success of our company.
We are committed to creating a thriving environment where individuals can flourish. We believe that success is built upon strong teams, and we are dedicated to celebrating uniqueness, championing individuality and supporting a diverse and inclusive workforce. We believe that when you can truly be yourself, you can unlock your full potential.