Digital Growth Specialist for Tourism Brand

Brief: Digital Marketing Infrastructure & Campaign Activation

1. Project Overview
We are a boutique, small-group cruise tourism company operating in a world-renowned wilderness region in New Zealand. We are building our digital marketing capabilities and are ready to launch. We are seeking a specialist to architect our advertising ecosystem and populate precision-targeted campaigns to drive direct-to-consumer growth.

2. Phased Engagement Structure
This project is divided into two distinct phases to ensure technical excellence before scaling:
Phase 1: Technical Setup & Infrastructure (Immediate): Full configuration of all advertising dashboards, tracking pixels, and initial ad copy population.
Phase 2: Campaign Management & Optimization (Contingent): Managing live test campaigns to establish viability and benchmarks. This phase may be offered upon the successful conclusion of Phase 1 and by mutual agreement.

3. Scope of Work (Phase 1)
The successful candidate will be responsible for the end-to-end configuration of our digital advertising ecosystem:
A. Dashboard Setup & Integration
Google Ads & AdSense: Full account setup and website integration.
Meta (Facebook & Instagram): Configuration of Business Manager and Ad Accounts.
LinkedIn: Setup of Campaign Manager and Insight Tag for HNW (High-Net-Worth) targeting.
Tracking & Attribution: Implementation of conversion pixels (GTM/Meta Pixel) and UTM parameter conventions to ensure all direct inquiries are accurately tracked.
B. Ad Copy Population
Populate campaigns across five strategic streams using provided high-fidelity visual assets and custom copy:
Brand Defense: Protecting brand search terms to prevent third-party "ticket-clipping".
Boutique Exploration: Targeting high-intent "seclusion" and "anti-mass-market" queries.
Milestone Events: Focusing on private charters for luxury celebrations.
Annual Rituals: Re-engaging repeat groups for traditional seasonal expeditions.
Specialist Missions: Targeting niche enthusiasts seeking expert-led experiences.

4. Mandatory Technical Test for Applicants
To be considered, please provide a brief (3-5 sentence) response to the following scenario:
Scenario: A potential guest clicks a LinkedIn ad on their mobile device on Monday. On Thursday, they return via a direct search on their desktop and complete a booking.
Question: How will you configure our tracking infrastructure (GTM/GA4/Pixels) to ensure this conversion is correctly attributed to the initial LinkedIn touchpoint rather than being recorded as purely "Direct" traffic?

5. Timeline
Infrastructure Ready: Deployment complete by February 15th.
Brand Defense Launch: Targeted "Always-On" launch by March 1st.
Test Sprints: Progressive rollout of additional streams through June 1st.