Cross-Channel Retargeting Media Buyer
Budget: €12 – €18 EUR
My e-commerce brand is ready to scale warm audiences across platforms such as but not limited to Facebook, Instagram, Snapchat, X, Adform, and Propeller Ads. The entire effort is focused on one clear objective: driving qualified traffic back to the site by re-engaging past actual customers.
Here’s what needs to happen:
• Bring expertise to target a global audience (multiple GEOs)
• Build or refine retargeting audiences, with past purchasers as the core segment.
• Set up and launch campaigns on every relevant platform, ensuring pixels, postbacks, tags, or other conversion APIs are correctly firing.
• Craft ad variations that feel native to each channel yet carry a consistent brand message.
• Optimise bids, budgets, and placements daily, reporting weekly on spend, CTR, CPC, and return traffic volume.
• Provide actionable insights to keep the funnel healthy and incrementally expand look-alike pools once traction shows.
Success is defined by a measurable uplift in repeat-visitor sessions and a steady decline in cost-per-return-visit over the first four weeks.
Here’s what needs to happen:
• Bring expertise to target a global audience (multiple GEOs)
• Build or refine retargeting audiences, with past purchasers as the core segment.
• Set up and launch campaigns on every relevant platform, ensuring pixels, postbacks, tags, or other conversion APIs are correctly firing.
• Craft ad variations that feel native to each channel yet carry a consistent brand message.
• Optimise bids, budgets, and placements daily, reporting weekly on spend, CTR, CPC, and return traffic volume.
• Provide actionable insights to keep the funnel healthy and incrementally expand look-alike pools once traction shows.
Success is defined by a measurable uplift in repeat-visitor sessions and a steady decline in cost-per-return-visit over the first four weeks.