Analytics & Tracking Specialist

We are looking for an experienced Analytics & Tracking Specialist to join our team part-time (or freelance) to help set up and manage event tracking across our website, iOS app, and Android app.

Core Requirements
- Expert knowledge of Segment, Mixpanel, and Google Analytics (GA4)
- Proven experience setting up cross-platform event tracking (web + mobile)
- Define tracking plans, funnels, KPIs, and user journeys
- Work with developers to implement and QA all tracking events
- Ensure data accuracy and consistency across platforms
- Generate actionable insights to improve product and marketing performance
- Support user segmentation, retention tracking, and behavior-based targeting

Nice to Have
- Experience with A/B testing, attribution tools, or CDPs
- Familiarity with server-side event tracking
- Dashboard/reporting setup for product and marketing teams
- Ability to document analytics strategy for internal stakeholder