Analytics Monetisation/Purchase resolutions including Google & Meta/Facebook

Host Site www.vanolarm.co.uk
URL platform: Wordpress
Ecommerce management: Woocommerce

Google Analytics GA4 requirements :-
• Monetisation not reporting on current GA4 account. Set up to include monetisation reports for:-

Organic Social. Facebook/Meta Ads & organic (understand it doesn’t split)
Paid search. Google Ads
Direct
Organic search. Google
Paid Shopping. Google Shopping
Organic video. Youtube
Referral
Unassigned
Organic shopping
UTM’s (specifically for partner TBBA)
UTM’s

• Prepare a UTM for partner TBBA to use for link to our website, recording purchase events from link, traffic numbers etc from link

Facebook Pixel
• Confirm functionality of FB/Meta pixel is reporting correctly from website via Pixel my site. All pixel parameters (especially purchase) to be reporting. Fix if required