Research, Data Analysis and Merchandising Plan for Beauty Product Launch on Amazon

Project Overview

We need a hands-on Amazon Project Manager with strong data, merchandising, and cross-market execution experience to take this from market analysis → product positioning → compliant launch across India and APAC.
This is a build + execute role, not a theoretical consulting assignment.

Markets in Scope

Primary Launch: Amazon India
Expansion Markets (Phase 2):
Amazon Singapore
Amazon Australia
Amazon Japan

Core Objectives (What Success Looks Like)

Identify what is actually selling in sheet masks & skincare (not trends, but real data).
Define winning product types, price points, pack sizes, and claims per market.
Build a 12-month merchandising & sales roadmap with realistic assumptions.
Build a Item by Itel Merchandising, sales and Buy Plan

Support packaging development that is:
Cost-effective

Market-appropriate

Fully compliant for each country
Deliver a clear, executable Amazon launch plan
Scope of Work
1. Market & Data Analysis (Hands-on)

You will independently analyze:
Amazon India, Singapore, Australia, Japan
Tools Required (must-have):
Helium 10
Jungle Scout
Amazon Brand Analytics (if available)
Keyword tools (Cerebro, Magnet, etc.)

Expected Analysis:

Top-performing mask types (sheet, hydrogel, bio-cellulose, actives)
Price bands that actually convert
Pack sizes & bundle strategies
Key ingredients & claims that resonate
Review analysis (what customers praise vs complain about)
White spaces and over-saturated segments

Output:
Clear, structured insights — not raw screenshots.

2. Product & Merchandising Strategy

You will define:

Final product positioning per market
Differentiation strategy (ingredient, format, usage, value)
SKU architecture (single, bundles, trials)
Pricing ladder for India vs APAC
Amazon category & keyword mapping

Output:

Product positioning framework
Merchandising logic for first 12 months
3. 12-Month Sales & Launch Plan

You will build:

Month-by-month sales forecast (conservative, base, upside)
Launch phases:
Soft launch
Scale-up
Optimization
Promo cadence (launch offers, bundles, coupons)

PPC high-level strategy (not daily ops)

Output:

Practical, execution-ready launch roadmap
Sales assumptions clearly stated

4. Packaging & Compliance Coordination
You will work with external agencies and suppliers to ensure packaging is:
Optimized for shelf & Amazon images
Cost-efficient for India
Adaptable for APAC expansion

Must understand:

India cosmetic labeling norms
Singapore HSA requirements
Australia AICIS basics
Japan cosmetic labeling considerations
(You are not expected to be a lawyer, but must know how to coordinate and flag issues early.)

Output:

Market-wise packaging & labeling checklist
Coordination notes for design agency

5. Cross-Functional Execution
You will act as the central owner, coordinating between:

Manufacturer

Packaging / design agency
Amazon operations & ads agency
Internal stakeholders

Ideal Candidate Profile

5+ years in Amazon marketplace operations or brand launch
Strong experience in Beauty / Skincare / Personal Care
Comfortable using Helium 10, Jungle Scout independently
Has worked across India + at least one APAC market
Can think commercially, not just operationally
Clear communicator who can work with designers and agencies

Project Duration - 3-4 weeks

Deliverables Summary

Market & competitor analysis (India + APAC)
Product & pricing strategy
12-month merchandising & sales plan
Packaging & compliance coordination framework
Launch execution roadmap

How to Apply

Please include:

Relevant Amazon brands you’ve worked on
Tools you actively use (not “familiar with”)
Markets you’ve launched in
One example of a product or brand you helped scale