Marketplace Listing Optimization & SEO Expert

Project Overview:
We are seeking an experienced Online Marketplace Specialist to help optimize our product listings across multiple e-commerce platforms. The goal is to improve our search rankings, increase organic traffic, and drive more sales through enhanced product content, keyword strategies, and advertising insights.

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Platforms to Optimize:
You will work with approximately 20 SKUs (with variations) across multiple online marketplaces, including but not limited to:
• Amazon (US and Canada)
• Walmart (US and Canada)
• BestBuy (US and Canada)
• Kohl’s
• SHEIN
• Temu
• Newegg (US and Canada)
• Warfair
• Other relevant marketplaces

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Scope of Work:
1. Listing Optimization
• Analyze existing listings
• Provide recommendations to enhance product titles, bullet points, descriptions, and backend keywords
• Improve product discoverability through keyword-rich, compelling content
2. A+ Content / Enhanced Brand Content
• Suggest or design A+ content layout and elements for supported platforms (e.g., Amazon)
• Advise on product imagery and infographics to improve engagement
3. Keyword Research & SEO
• Perform in-depth keyword research tailored to each marketplace
• Use tools (e.g., Helium 10, Jungle Scout, or similar) to identify high-ranking, relevant keywords
• Recommend keyword strategy to boost organic visibility
4. Advertising Strategy
• Provide basic ad setup guidance or auditing
• Recommend PPC strategy, campaign structure, and bid optimization
• Suggest balance between paid and organic growth
5. Marketplace-Specific Suggestions
• Share unique listing or formatting recommendations for each platform (e.g., Amazon vs Temu vs Newegg)
• Keep up-to-date with platform-specific best practices and ranking algorithms

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Deliverables:
• A detailed listing optimization report for each product
• Keyword lists tailored to each marketplace
• Suggested A+ Content layouts and asset requirements
• Platform-specific listing templates (if applicable)
• Optional: Light ad strategy plan or audit

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Ideal Candidate Qualifications:
• Proven track record of multi-marketplace product listing optimization
• Fluent in e-commerce SEO and keyword research
• Experience with Amazon Seller Central, Walmart Seller Center, Newegg, and other major platforms
• Knowledge of ad campaigns on Amazon and other platforms is a plus
• Strong attention to detail and content presentation
• Ability to deliver clear, actionable suggestions