Marketplace Growth Strategist (Footwear/Fashion)

JOB TITLE
Marketplace PPC & Growth Expert (Amazon, Flipkart, Myntra) – Footwear / Fashion Category
PROJECT DESCRIPTION
We are looking for an experienced Marketplace PPC & Growth Expert to manage and scale our products across major Indian marketplaces.
Platforms to manage:
• Amazon India
• Flipkart
• Myntra
The objective is to increase product visibility, improve sales performance, and optimize advertising efficiency through structured ad campaigns and marketplace growth strategies.
SCOPE OF WORK
Marketplace Advertising
• Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display)
• Flipkart Ads (PLA / Smart Ads)
• Myntra Ads management
• Keyword research and campaign structuring
• Budget planning and optimization
• ACOS / ROAS optimization
Marketplace Growth
• Product listing optimization (title, keywords, backend search terms)
• Product ranking strategy
• Competitor analysis
• Pricing and promotion suggestions
• Conversion rate improvement
• Weekly performance reporting
REQUIREMENTS
• Minimum 3 years experience in marketplace advertising
• Experience in fashion / footwear category preferred
• Strong understanding of ACOS, TACOS, and ROAS
• Ability to manage and scale profitable campaigns
• Data-driven decision making
MANDATORY IN PROPOSAL
Please include the following in your proposal:
• Amazon PPC performance screenshot
• Example campaigns you managed
• ACOS / TACOS achieved in previous projects
• Category experience (fashion / footwear preferred)
• Your monthly management fee
PAYMENT STRUCTURE
• Monthly management fee
• Initial 3-month trial period
• Advertising budget will be separate from management fee