Brand Launch & Scale on Amazon
Budget: $250 – $750 USD
TITLE
Turnkey Amazon Build + Scale Launch (FBM): Fix Generic → Brand, GTIN Exemption, Variations, Amazon Custom, Storefront, Ads (Prime Lux Prints)
PROJECT SUMMARY (TURNKEY BUILD + SCALE LAUNCH)
We are launching a premium Amazon offer under our approved brand Botanically Better.co. The customer-facing product line/collection name we want shoppers to see is Prime Lux Prints (custom, frameless metal and acrylic wall art).
Our core differentiator is 2-Day Delivery (fast production + fast delivery options). We need a freelancer/agency to build the entire Amazon presence end-to-end inside our Seller Central account and help scale the launch with ads + optimization.
Fulfillment: FBM
We will provide Seller Central access via contractor permissions (no password sharing).
BRANDING REQUIREMENT (CONVERSION-FIRST)
- Amazon Brand (backend / required fields): Botanically Better.co
- Customer-facing identity (conversion surfaces): Prime Lux Prints
Implementation expectations:
- Use Prime Lux Prints prominently in:
- Product titles
- Bullets and descriptions
- A+ content modules (if eligible)
- Storefront creative and navigation
- Secondary images (no text on main image)
- We understand Amazon may still display the Brand field in some UI placements; the goal is to maximize Prime Lux Prints visibility while remaining policy-compliant.
PRIMARY GOALS
- Convert our current Generic setup into a compliant branded setup.
- Establish a scalable Amazon structure supporting multiple materials, upgrades, and sizes.
- Communicate our key differentiator (2-Day Delivery) in a compliant way.
- Reduce listing/image suppression risk and minimize customer confusion/returns.
- Build a Storefront that supports adding more products after we test the initial offer.
- Launch with a measurable plan to drive early sales velocity, rank, and reviews (compliant).
CRITICAL REQUIREMENT: GTIN EXEMPTION / BRAND + PRODUCT-LINE SETUP
We currently have a Generic setup. We need help getting GTIN coverage correctly set up for:
- Brand: Botanically Better.co (approved)
- Customer-facing product line: Prime Lux Prints
You must:
- Advise whether we should pursue:
- GTIN Exemption (preferred if eligible), and/or
- Purchasing GS1 UPCs/GTINs (if exemption is not available for our category)
- If GTIN Exemption is the correct path, obtain GTIN exemption under Botanically Better.co per Amazon policy.
- Ensure the exemption covers the relevant product types/variations we will list.
- Provide a short documented record (steps + screenshots) for our files.
Important: We are not asking for shortcuts. We need a compliant, policy-aligned setup.
PRODUCTS & OPTIONS (MUST BE SUPPORTED)
We have 40 products I would like to do a test with the two below
Multiple listings for different customers same product targeting family portraits, interior design wall dividers realtor signs etc.
1) Metal Prints
- Thickness options:
- .040 (Designer Grade)
- .080 (Museum Grade)
- Print sides:
- Single-sided
- Double-sided (for select use cases)
- Presentation:
- Frameless, edge-to-edge (no traditional frames, mats, borders)
2) Acrylic Prints
- Frameless acrylic print with floating standoff mounts (hardware visible only in secondary images, not main image).
3) Sizes
- Standard sizes plus custom sizes up to 48x96.
KEY DIFFERENTIATOR: 2-DAY DELIVERY (MESSAGING RULES)
- Must be emphasized across:
- Secondary images
- A+ content (if eligible)
- Storefront modules
- Advertising copy (where allowed)
- Do NOT put “2-Day Delivery” text on the main image.
- Avoid absolute carrier guarantees. Use compliant phrasing such as:
- “Fast production + 2-Day delivery options”
- “Ships fast for 2-Day delivery (where available)”
SCOPE OF WORK — BUILD
A) Category + Listing Architecture (Planning + Implementation)
- Confirm correct category/browse nodes and variation themes.
- Propose and implement a scalable structure supporting:
- Size
- Material/finish (.040, .080, acrylic)
- Single- vs double-sided
- Custom size workflow
- Deliver:
- SKU naming convention
- SKU/variation mapping table
B) Amazon Custom / Personalization Setup
Implement Amazon Custom so customers can:
- Upload their photo
- Select orientation (portrait/landscape) where appropriate
- Provide cropping notes
Deliver:
- Customization fields configured in Seller Central
- Preview assets configured and tested
- Customer-facing instructions that reduce returns (cropping expectations, no proofs if applicable)
C) Listing Creation + Upload Execution (Seller Central)
Create and publish listings (draft → live), including:
- Titles, bullets, descriptions
- Backend keywords
- Attributes, compliance fields, variation mapping
- FBM shipping templates aligned to promised delivery speed
Deliver:
- Listings live in Seller Central
- Any flat files used returned to us
D) Image Production (Amazon-Compliant)
Main Image Rules (non-negotiable)
- Pure white background (#FFFFFF look)
- Product only (no props, no room scene)
- No text/badges/logos/watermarks
- No frames/mats/borders
- No visible mounting hardware
- Product fills ~85–90% of frame
Image Requirements
- Minimum 7–9 images per primary listing
- Must visually explain:
- .040 vs .080 thickness (accurate; .040 must not look framed)
- Acrylic with floating mounts (secondary images)
- Single- vs double-sided (diagram + use case)
- Standard sizes + custom sizes up to 48x96
- 2-Day delivery differentiator (secondary images only)
Specs
- 2000x2000 px minimum, sRGB, JPG/PNG
- Provide editable source files (PSD/AI) with layers
E) Amazon Storefront (Full Build + Templates)
Build and publish a premium Storefront that supports expansion.
Storefront requirement:
- This will be the Botanically Better.co Brand Store, but it should be designed and merchandised as Prime Lux Prints.
Required modules:
- Homepage hero banner emphasizing:
- Custom metal & acrylic prints
- 2-Day delivery differentiator
- Category tiles (initial):
- Metal Prints (.040)
- Metal Prints (.080)
- Acrylic Prints (Floating Mounts)
- Double-Sided Prints
- Custom Sizes (Up to 48x96)
- Brand story module: luxury positioning, frameless, fast turnaround
- Template system so we can add new products after testing
F) A+ Content (If Eligible)
If A+ is available:
- Create and publish 1 premium A+ layout for the flagship listing
- Include brand story + how it works + speed differentiator
G) QA + Suppression Fixes
- Validate images meet Amazon rules (avoid suppression)
- Fix any suppressed images/listings created during the build
- Ensure variation relationships are correct and customer experience is clean
SCOPE OF WORK — SCALE THE LAUNCH (30-DAY SUPPORT)
H) Advertising Setup + Optimization (Sponsored Ads)
Deliver:
- Campaign structure for Sponsored Products (required) and Sponsored Brands (if eligible)
- Keyword research + initial targeting plan:
- Exact/Phrase/Broad
- Product targeting (competitor ASINs + category)
- Negative keyword plan
- Budget + bid strategy aligned to launch goals
- Weekly optimization (search term harvesting, negation, bid adjustments)
I) Launch Plan + KPI Tracking
Deliver:
- A 30-day launch plan with weekly goals for:
- Sessions
- CVR
- TACoS/ACoS targets
- Orders/day targets
- Simple tracking sheet or dashboard outline (we can use a spreadsheet)
J) Review & CX Flywheel (Compliant)
Deliver:
- Post-purchase review request process (Amazon “Request a Review” workflow)
- Insert card copy (compliant; no incentives, no asking for positive reviews)
- Customer service macros for common issues (cropping, color variation, delivery expectations)
BRAND & STYLE DIRECTION
- Premium / luxury / minimalist
- Frameless, edge-to-edge presentation
- Clean typography (minimal overlays)
- Palette: white / warm neutrals / charcoal; optional subtle gold accent (not on main image)
WHAT WE WILL PROVIDE
- Seller Central access (contractor permissions)
- Brand name approval: Botanically Better.co
- Customer-facing product line name: Prime Lux Prints
- Any existing logo/brand assets (if available)
- Pricing, size list, and production constraints as needed
WHAT YOU MUST DELIVER (HANDOFF PACKAGE)
- All final exported images + thumbnails
- Editable source files (PSD/AI) with layers
- Flat files used (if any) + SKU mapping table
- Storefront module exports + source files
- A+ exports/source (if created)
- Ad account/campaign build documentation + keyword lists
- 30-day launch plan + tracking sheet
- Short handoff doc: what was built, where to edit, and how to add new products
TIMELINE & REVISIONS
- Propose a realistic schedule (typical 7–14 days for build depending on scope)
- Include 2 revision rounds for images and storefront modules
- Include 30 days post-launch support for ads + optimization
MILESTONES (RECOMMENDED FOR FIXED-PRICE CONTRACTS)
1. GTIN/Exemption Plan + Architecture Plan (variation map, SKU map, category confirmation)
2. Assets Production (listing images, thumbnails, storefront creative drafts)
3. Seller Central Implementation (listings live, customization working, storefront live)
4. Ads Build + Launch Plan (campaigns live + tracking sheet)
5. 30-Day Optimization + Handoff
SCREENING QUESTIONS (ANSWER IN PROPOSAL)
1. Share 2–3 examples of Amazon builds you completed end-to-end (listings + variations + storefront).
2. Share 1–2 examples where you scaled a launch with ads (before/after metrics preferred).
3. Have you successfully obtained GTIN exemptions for a brand? Describe the process.
4. What category/variation constraints should we anticipate for custom wall art?
5. Provide your proposed timeline and total fixed price for the full build + 30-day support.
6. Confirm you can work inside Seller Central using contractor permissions (no password sharing).
Turnkey Amazon Build + Scale Launch (FBM): Fix Generic → Brand, GTIN Exemption, Variations, Amazon Custom, Storefront, Ads (Prime Lux Prints)
PROJECT SUMMARY (TURNKEY BUILD + SCALE LAUNCH)
We are launching a premium Amazon offer under our approved brand Botanically Better.co. The customer-facing product line/collection name we want shoppers to see is Prime Lux Prints (custom, frameless metal and acrylic wall art).
Our core differentiator is 2-Day Delivery (fast production + fast delivery options). We need a freelancer/agency to build the entire Amazon presence end-to-end inside our Seller Central account and help scale the launch with ads + optimization.
Fulfillment: FBM
We will provide Seller Central access via contractor permissions (no password sharing).
BRANDING REQUIREMENT (CONVERSION-FIRST)
- Amazon Brand (backend / required fields): Botanically Better.co
- Customer-facing identity (conversion surfaces): Prime Lux Prints
Implementation expectations:
- Use Prime Lux Prints prominently in:
- Product titles
- Bullets and descriptions
- A+ content modules (if eligible)
- Storefront creative and navigation
- Secondary images (no text on main image)
- We understand Amazon may still display the Brand field in some UI placements; the goal is to maximize Prime Lux Prints visibility while remaining policy-compliant.
PRIMARY GOALS
- Convert our current Generic setup into a compliant branded setup.
- Establish a scalable Amazon structure supporting multiple materials, upgrades, and sizes.
- Communicate our key differentiator (2-Day Delivery) in a compliant way.
- Reduce listing/image suppression risk and minimize customer confusion/returns.
- Build a Storefront that supports adding more products after we test the initial offer.
- Launch with a measurable plan to drive early sales velocity, rank, and reviews (compliant).
CRITICAL REQUIREMENT: GTIN EXEMPTION / BRAND + PRODUCT-LINE SETUP
We currently have a Generic setup. We need help getting GTIN coverage correctly set up for:
- Brand: Botanically Better.co (approved)
- Customer-facing product line: Prime Lux Prints
You must:
- Advise whether we should pursue:
- GTIN Exemption (preferred if eligible), and/or
- Purchasing GS1 UPCs/GTINs (if exemption is not available for our category)
- If GTIN Exemption is the correct path, obtain GTIN exemption under Botanically Better.co per Amazon policy.
- Ensure the exemption covers the relevant product types/variations we will list.
- Provide a short documented record (steps + screenshots) for our files.
Important: We are not asking for shortcuts. We need a compliant, policy-aligned setup.
PRODUCTS & OPTIONS (MUST BE SUPPORTED)
We have 40 products I would like to do a test with the two below
Multiple listings for different customers same product targeting family portraits, interior design wall dividers realtor signs etc.
1) Metal Prints
- Thickness options:
- .040 (Designer Grade)
- .080 (Museum Grade)
- Print sides:
- Single-sided
- Double-sided (for select use cases)
- Presentation:
- Frameless, edge-to-edge (no traditional frames, mats, borders)
2) Acrylic Prints
- Frameless acrylic print with floating standoff mounts (hardware visible only in secondary images, not main image).
3) Sizes
- Standard sizes plus custom sizes up to 48x96.
KEY DIFFERENTIATOR: 2-DAY DELIVERY (MESSAGING RULES)
- Must be emphasized across:
- Secondary images
- A+ content (if eligible)
- Storefront modules
- Advertising copy (where allowed)
- Do NOT put “2-Day Delivery” text on the main image.
- Avoid absolute carrier guarantees. Use compliant phrasing such as:
- “Fast production + 2-Day delivery options”
- “Ships fast for 2-Day delivery (where available)”
SCOPE OF WORK — BUILD
A) Category + Listing Architecture (Planning + Implementation)
- Confirm correct category/browse nodes and variation themes.
- Propose and implement a scalable structure supporting:
- Size
- Material/finish (.040, .080, acrylic)
- Single- vs double-sided
- Custom size workflow
- Deliver:
- SKU naming convention
- SKU/variation mapping table
B) Amazon Custom / Personalization Setup
Implement Amazon Custom so customers can:
- Upload their photo
- Select orientation (portrait/landscape) where appropriate
- Provide cropping notes
Deliver:
- Customization fields configured in Seller Central
- Preview assets configured and tested
- Customer-facing instructions that reduce returns (cropping expectations, no proofs if applicable)
C) Listing Creation + Upload Execution (Seller Central)
Create and publish listings (draft → live), including:
- Titles, bullets, descriptions
- Backend keywords
- Attributes, compliance fields, variation mapping
- FBM shipping templates aligned to promised delivery speed
Deliver:
- Listings live in Seller Central
- Any flat files used returned to us
D) Image Production (Amazon-Compliant)
Main Image Rules (non-negotiable)
- Pure white background (#FFFFFF look)
- Product only (no props, no room scene)
- No text/badges/logos/watermarks
- No frames/mats/borders
- No visible mounting hardware
- Product fills ~85–90% of frame
Image Requirements
- Minimum 7–9 images per primary listing
- Must visually explain:
- .040 vs .080 thickness (accurate; .040 must not look framed)
- Acrylic with floating mounts (secondary images)
- Single- vs double-sided (diagram + use case)
- Standard sizes + custom sizes up to 48x96
- 2-Day delivery differentiator (secondary images only)
Specs
- 2000x2000 px minimum, sRGB, JPG/PNG
- Provide editable source files (PSD/AI) with layers
E) Amazon Storefront (Full Build + Templates)
Build and publish a premium Storefront that supports expansion.
Storefront requirement:
- This will be the Botanically Better.co Brand Store, but it should be designed and merchandised as Prime Lux Prints.
Required modules:
- Homepage hero banner emphasizing:
- Custom metal & acrylic prints
- 2-Day delivery differentiator
- Category tiles (initial):
- Metal Prints (.040)
- Metal Prints (.080)
- Acrylic Prints (Floating Mounts)
- Double-Sided Prints
- Custom Sizes (Up to 48x96)
- Brand story module: luxury positioning, frameless, fast turnaround
- Template system so we can add new products after testing
F) A+ Content (If Eligible)
If A+ is available:
- Create and publish 1 premium A+ layout for the flagship listing
- Include brand story + how it works + speed differentiator
G) QA + Suppression Fixes
- Validate images meet Amazon rules (avoid suppression)
- Fix any suppressed images/listings created during the build
- Ensure variation relationships are correct and customer experience is clean
SCOPE OF WORK — SCALE THE LAUNCH (30-DAY SUPPORT)
H) Advertising Setup + Optimization (Sponsored Ads)
Deliver:
- Campaign structure for Sponsored Products (required) and Sponsored Brands (if eligible)
- Keyword research + initial targeting plan:
- Exact/Phrase/Broad
- Product targeting (competitor ASINs + category)
- Negative keyword plan
- Budget + bid strategy aligned to launch goals
- Weekly optimization (search term harvesting, negation, bid adjustments)
I) Launch Plan + KPI Tracking
Deliver:
- A 30-day launch plan with weekly goals for:
- Sessions
- CVR
- TACoS/ACoS targets
- Orders/day targets
- Simple tracking sheet or dashboard outline (we can use a spreadsheet)
J) Review & CX Flywheel (Compliant)
Deliver:
- Post-purchase review request process (Amazon “Request a Review” workflow)
- Insert card copy (compliant; no incentives, no asking for positive reviews)
- Customer service macros for common issues (cropping, color variation, delivery expectations)
BRAND & STYLE DIRECTION
- Premium / luxury / minimalist
- Frameless, edge-to-edge presentation
- Clean typography (minimal overlays)
- Palette: white / warm neutrals / charcoal; optional subtle gold accent (not on main image)
WHAT WE WILL PROVIDE
- Seller Central access (contractor permissions)
- Brand name approval: Botanically Better.co
- Customer-facing product line name: Prime Lux Prints
- Any existing logo/brand assets (if available)
- Pricing, size list, and production constraints as needed
WHAT YOU MUST DELIVER (HANDOFF PACKAGE)
- All final exported images + thumbnails
- Editable source files (PSD/AI) with layers
- Flat files used (if any) + SKU mapping table
- Storefront module exports + source files
- A+ exports/source (if created)
- Ad account/campaign build documentation + keyword lists
- 30-day launch plan + tracking sheet
- Short handoff doc: what was built, where to edit, and how to add new products
TIMELINE & REVISIONS
- Propose a realistic schedule (typical 7–14 days for build depending on scope)
- Include 2 revision rounds for images and storefront modules
- Include 30 days post-launch support for ads + optimization
MILESTONES (RECOMMENDED FOR FIXED-PRICE CONTRACTS)
1. GTIN/Exemption Plan + Architecture Plan (variation map, SKU map, category confirmation)
2. Assets Production (listing images, thumbnails, storefront creative drafts)
3. Seller Central Implementation (listings live, customization working, storefront live)
4. Ads Build + Launch Plan (campaigns live + tracking sheet)
5. 30-Day Optimization + Handoff
SCREENING QUESTIONS (ANSWER IN PROPOSAL)
1. Share 2–3 examples of Amazon builds you completed end-to-end (listings + variations + storefront).
2. Share 1–2 examples where you scaled a launch with ads (before/after metrics preferred).
3. Have you successfully obtained GTIN exemptions for a brand? Describe the process.
4. What category/variation constraints should we anticipate for custom wall art?
5. Provide your proposed timeline and total fixed price for the full build + 30-day support.
6. Confirm you can work inside Seller Central using contractor permissions (no password sharing).