Amazon Store Setup & Marketing

The store exists only as an idea right now, so I need a start-to-finish build inside Amazon Seller Central for my line of physical products. I already have a reliable supplier, so inventory sourcing and logistics are covered; what’s missing is everything that happens on Amazon itself.

Scope of work
• Open and configure the Seller Central account, choose the right fulfillment model (FBA or FBM), and complete all compliance steps.
• Create high-converting product listings—from keyword research through SEO-friendly titles, bullet points, descriptions, and A+ Content—with professional-quality images or infographics where relevant.
• Design the storefront so it matches the brand’s look and guides shoppers through the catalogue.
• Develop and launch an initial marketing plan: Sponsored Products/PPC setup, keyword targeting, and a launch strategy that drives reviews and ranking.
• Provide a brief knowledge-transfer session or walkthrough so I can monitor performance, adjust bids, and scale campaigns confidently once the handover is complete.

Acceptance criteria
Listings must be fully live and retail-ready, the storefront must pass Amazon’s review, and the first PPC campaigns must be running with tracking in place. All account settings, assets, and campaign structures should be delivered back to me in a shared document for future reference.