Amazon & Flipkart Specialist for Pet/Aquatics Company

We are an India-based multi-brand pet & aquatics company (fish, shrimp, bird, reptile supplements) looking for an experienced Amazon & Flipkart specialist to clean up our marketplace accounts and run controlled, performance-driven ads.

This is NOT a brand strategy role.
This is a hands-on execution role.

Scope of Work
Phase 1: Listing & Catalogue Cleanup (Mandatory)
Audit all existing Amazon & Flipkart listings

Rewrite:
Titles (SEO + readability)
Bullet points (benefit-driven, compliant)
Backend search terms

Fix:
Wrong categories
Suppressed listings

Duplicate ASINs
Variation issues (if applicable)
Coordinate image order logic (images provided by us)

Deliverable:
Before/after listing audit
Keyword mapping per SKU

Phase 2: PPC / Ads Management

Setup & manage:
Sponsored Product campaigns
Brand defense ads
High-intent exact match keywords

Optimise for:

Conversion rate (CVR)
Controlled ACoS
Pause junk traffic & irrelevant keywords

No blind broad campaigns
No discount-dependent growth

Phase 3: Ongoing Account Health

Monitor:
Buy Box
Listing suppression
Returns & negative feedback trends

Alert us on:
Stock risks
Policy issues
Review problems

What You Will NOT Do (Important)

Pricing decisions
Discounts / coupons / deals (we handle this)
Changing claims or product positioning
Cross-brand bundling decisions

You execute. We decide.

Reporting Requirements
Weekly report covering:
ACoS (SKU-wise)
Conversion rate
Keyword rank movement
Search term report
Actions taken & recommendations
Trial & Engagement

30-day paid trial

Continuation based on:
Listing quality improvement
PPC discipline
Communication & reporting quality

Ideal Profile
Proven Amazon PPC + listing optimisation experience
Experience in supplements / pet / health / FMCG preferred
Comfortable working with multiple brands (not one generic playbook)
Understands long-term brand value (not GMV chasing)

To Apply (Mandatory)
Please answer:
Which categories have you handled on Amazon/Flipkart?
What ACoS do you consider healthy for supplements?
How do you approach listing cleanup before running ads?
Share one real example of a listing you improved (screenshots or description).
Are you comfortable working without control over pricing & discounts?
Applications without answers will be ignored.

Budget
Open to discussion.
Looking for value + discipline, not cheapest bids.

Final Note

We are building long-term brands, not quick discount spikes.
If you prefer deep discounting, this role is not for you.