Integrating Twilio with HubSpot for SMS Blasts & One-Off Texting
Budget: $30 – $250 USD
I need a developer who can connect Twilio with Hubspot by doing the 6 below tasks. This is a milestone-based project
⸻
? Required Tools & Services
• Twilio SMS API – For sending and receiving SMS.
• AWS Lambda – To handle SMS sending and receiving.
• HubSpot Workflows – To trigger SMS blasts.
⸻
? Step-by-Step Development Plan
1) Create an AWS Lambda Function to Send SMS via Twilio
✅ Tasks:
1. Go to AWS Lambda and create a new function.
2. Configure the function to:
• Accept input (recipient number + message text).
• Call Twilio’s Send SMS API using requests in Python.
• Return a success or error response.
3. Deploy the function.
⏳ Estimated Time: 1.5 - 2 hours
? Difficulty Level: Medium
⸻
2) Set Up an API Gateway to Expose Lambda as an API
✅ Tasks:
1. Go to AWS API Gateway and create a REST API.
2. Link it to your Lambda function.
3. Enable POST requests to send SMS.
4. Deploy the API and copy the endpoint URL.
⏳ Estimated Time: 1 hour
? Difficulty Level: Medium
⸻
3) Configure HubSpot Workflow to Send SMS Blasts
✅ Tasks:
1. Go to HubSpot > Workflows.
2. Create a new workflow that triggers on:
• A form submission.
• A specific property update.
• A list membership update.
3. Add a Webhook Action to call the API Gateway endpoint.
4. Pass in:
• Contact’s Phone Number
• Message Text (either dynamic or fixed)
⏳ Estimated Time: 30-45 minutes
? Difficulty Level: Easy
⸻
4) Log Sent Messages in HubSpot Contact
✅ Tasks:
1. Create a Custom Property in HubSpot called “Last Sent SMS”.
2. Use a HubSpot Webhook Response Handler (via AWS Lambda or Make.com) to update this field after a text is sent.
⏳ Estimated Time: 45 minutes
? Difficulty Level: Medium
⸻
5) Create an AWS Lambda Function to Handle Incoming SMS via Twilio
✅ Tasks:
1. Set up a Twilio Webhook for receiving SMS.
2. Create a new Lambda function that:
• Extracts the sender’s number & message.
• Matches the number to a HubSpot Contact.
• Logs the received message as a Note or Custom Property in HubSpot.
3. Deploy the function.
⏳ Estimated Time: 2 - 3 hours
? Difficulty Level: Medium
⸻
6) Create a HubSpot Button to Send One-Off SMS
✅ Tasks:
1. Add a Custom Action Button inside the HubSpot Contact Profile.
2. When clicked, this should:
• Open a simple form (message box).
• Call the Twilio API via AWS Lambda to send the text.
⏳ Estimated Time: 1.5 - 2 hours
? Difficulty Level: Medium
⸻
? Required Tools & Services
• Twilio SMS API – For sending and receiving SMS.
• AWS Lambda – To handle SMS sending and receiving.
• HubSpot Workflows – To trigger SMS blasts.
⸻
? Step-by-Step Development Plan
1) Create an AWS Lambda Function to Send SMS via Twilio
✅ Tasks:
1. Go to AWS Lambda and create a new function.
2. Configure the function to:
• Accept input (recipient number + message text).
• Call Twilio’s Send SMS API using requests in Python.
• Return a success or error response.
3. Deploy the function.
⏳ Estimated Time: 1.5 - 2 hours
? Difficulty Level: Medium
⸻
2) Set Up an API Gateway to Expose Lambda as an API
✅ Tasks:
1. Go to AWS API Gateway and create a REST API.
2. Link it to your Lambda function.
3. Enable POST requests to send SMS.
4. Deploy the API and copy the endpoint URL.
⏳ Estimated Time: 1 hour
? Difficulty Level: Medium
⸻
3) Configure HubSpot Workflow to Send SMS Blasts
✅ Tasks:
1. Go to HubSpot > Workflows.
2. Create a new workflow that triggers on:
• A form submission.
• A specific property update.
• A list membership update.
3. Add a Webhook Action to call the API Gateway endpoint.
4. Pass in:
• Contact’s Phone Number
• Message Text (either dynamic or fixed)
⏳ Estimated Time: 30-45 minutes
? Difficulty Level: Easy
⸻
4) Log Sent Messages in HubSpot Contact
✅ Tasks:
1. Create a Custom Property in HubSpot called “Last Sent SMS”.
2. Use a HubSpot Webhook Response Handler (via AWS Lambda or Make.com) to update this field after a text is sent.
⏳ Estimated Time: 45 minutes
? Difficulty Level: Medium
⸻
5) Create an AWS Lambda Function to Handle Incoming SMS via Twilio
✅ Tasks:
1. Set up a Twilio Webhook for receiving SMS.
2. Create a new Lambda function that:
• Extracts the sender’s number & message.
• Matches the number to a HubSpot Contact.
• Logs the received message as a Note or Custom Property in HubSpot.
3. Deploy the function.
⏳ Estimated Time: 2 - 3 hours
? Difficulty Level: Medium
⸻
6) Create a HubSpot Button to Send One-Off SMS
✅ Tasks:
1. Add a Custom Action Button inside the HubSpot Contact Profile.
2. When clicked, this should:
• Open a simple form (message box).
• Call the Twilio API via AWS Lambda to send the text.
⏳ Estimated Time: 1.5 - 2 hours
? Difficulty Level: Medium