Amazon FBA Market Research Report — Herbal & Functional Teas
Budget: $25 – $100 USD
About Us
We are an emerging wellness brand launching herbal teas and botanicals, starting with Mullein Leaf Tea.
We want a one-time, detailed Amazon FBA market report to help us understand trends, keyword demand, and competitive insights across herbal teas — focusing on organic vs. non-organic positioning and identifying which products and keywords are gaining traction.
Scope of Work
The freelancer will use Helium 10 (Magnet, Cerebro, Xray), Jungle Scout, and Keepa to research, analyze, and compile a professional report covering:
1️⃣ Market Overview — Herbal / Functional Tea Segment
Identify top-selling herbal tea categories on Amazon US.
List the fastest-growing teas by keyword and revenue trend (e.g., mullein, chamomile, ginger, pine-needle, nettle, etc.).
Provide a summary of consumer search intent (top 20–30 keywords by volume + trend chart).
2️⃣ Organic vs. Non-Organic Analysis (Core Focus: Mullein Leaf Tea)
Compare keyword demand: “mullein tea,” “organic mullein tea,” “mullein leaf tea organic,” etc.
Revenue share: % of total revenue captured by listings with an “Organic” label vs. non-organic.
Price premium: average price and stability using Keepa BSR/price history.
Conversion indicators: ASINs ranking on organic keywords; review velocity comparison.
3️⃣ Competitive Landscape
Top 10 competing ASINs (organic and non-organic).
Key attributes: title, brand, pack size, pricing, review count, estimated monthly sales, revenue, keyword ranking strength.
Identify gaps/opportunities (missing pack sizes, branding weakness, pricing tiers).
4️⃣ Keyword & Listing Analysis
Keyword difficulty, exact-match search volume, and PPC bid estimates for the main herbal tea keywords.
Recommended keyword clusters to target (primary, secondary, long-tail).
Suggested ad group segmentation for organic vs. non-organic testing.
5️⃣ Pricing & Profitability Snapshot
Price distribution chart for page-1 listings (H10 Xray export
Keepa-based view of long-term price stability and sales rank trends.
Suggested entry price range for new launch (30–40 count pack baseline).
6️⃣ Deliverables
Excel/Google Sheet dashboard including:
Keyword volumes, trend % change, and keyword clusters.
Organic vs. non-organic revenue share, price premium %, and decision score.
Top 10 competitor table (ASIN, brand, reviews, estimated revenue).
Visual summary report (PDF) with charts/graphs and executive insights.
Actionable conclusion — clear “Go Organic / Pilot Non-Organic” recommendation based on data thresholds.
Requirements
Proven experience in Amazon FBA product/market research.
Access to Helium 10 and Jungle Scout (required).
Strong Excel/Google Sheets reporting skills.
Ability to interpret and visualize data (charts, trend lines, dashboards).
Familiarity with Keepa or equivalent price-history tools.
Understanding of tea or natural wellness categories is a plus.
Deliverables & Timeline
Deliverables: full Excel dataset + executive summary PDF.
Estimated effort: 1 project (5–7 days turnaround).
Budget: fixed-price proposal (USD — based on experience).
What to Include in Proposal
Brief overview of your Amazon FBA/keyword research experience.
Example of a past market report (screenshot or redacted PDF).
MUST HAVE Confirmation that you have active access to Helium 10, Jungle Scout, and Keepa.
Estimated turnaround time and pricing.
Outcome
We will use this report to finalize product positioning, pricing, and organic certification decision for our Mullein Leaf Tea and future SKUs.
We are an emerging wellness brand launching herbal teas and botanicals, starting with Mullein Leaf Tea.
We want a one-time, detailed Amazon FBA market report to help us understand trends, keyword demand, and competitive insights across herbal teas — focusing on organic vs. non-organic positioning and identifying which products and keywords are gaining traction.
Scope of Work
The freelancer will use Helium 10 (Magnet, Cerebro, Xray), Jungle Scout, and Keepa to research, analyze, and compile a professional report covering:
1️⃣ Market Overview — Herbal / Functional Tea Segment
Identify top-selling herbal tea categories on Amazon US.
List the fastest-growing teas by keyword and revenue trend (e.g., mullein, chamomile, ginger, pine-needle, nettle, etc.).
Provide a summary of consumer search intent (top 20–30 keywords by volume + trend chart).
2️⃣ Organic vs. Non-Organic Analysis (Core Focus: Mullein Leaf Tea)
Compare keyword demand: “mullein tea,” “organic mullein tea,” “mullein leaf tea organic,” etc.
Revenue share: % of total revenue captured by listings with an “Organic” label vs. non-organic.
Price premium: average price and stability using Keepa BSR/price history.
Conversion indicators: ASINs ranking on organic keywords; review velocity comparison.
3️⃣ Competitive Landscape
Top 10 competing ASINs (organic and non-organic).
Key attributes: title, brand, pack size, pricing, review count, estimated monthly sales, revenue, keyword ranking strength.
Identify gaps/opportunities (missing pack sizes, branding weakness, pricing tiers).
4️⃣ Keyword & Listing Analysis
Keyword difficulty, exact-match search volume, and PPC bid estimates for the main herbal tea keywords.
Recommended keyword clusters to target (primary, secondary, long-tail).
Suggested ad group segmentation for organic vs. non-organic testing.
5️⃣ Pricing & Profitability Snapshot
Price distribution chart for page-1 listings (H10 Xray export
Keepa-based view of long-term price stability and sales rank trends.
Suggested entry price range for new launch (30–40 count pack baseline).
6️⃣ Deliverables
Excel/Google Sheet dashboard including:
Keyword volumes, trend % change, and keyword clusters.
Organic vs. non-organic revenue share, price premium %, and decision score.
Top 10 competitor table (ASIN, brand, reviews, estimated revenue).
Visual summary report (PDF) with charts/graphs and executive insights.
Actionable conclusion — clear “Go Organic / Pilot Non-Organic” recommendation based on data thresholds.
Requirements
Proven experience in Amazon FBA product/market research.
Access to Helium 10 and Jungle Scout (required).
Strong Excel/Google Sheets reporting skills.
Ability to interpret and visualize data (charts, trend lines, dashboards).
Familiarity with Keepa or equivalent price-history tools.
Understanding of tea or natural wellness categories is a plus.
Deliverables & Timeline
Deliverables: full Excel dataset + executive summary PDF.
Estimated effort: 1 project (5–7 days turnaround).
Budget: fixed-price proposal (USD — based on experience).
What to Include in Proposal
Brief overview of your Amazon FBA/keyword research experience.
Example of a past market report (screenshot or redacted PDF).
MUST HAVE Confirmation that you have active access to Helium 10, Jungle Scout, and Keepa.
Estimated turnaround time and pricing.
Outcome
We will use this report to finalize product positioning, pricing, and organic certification decision for our Mullein Leaf Tea and future SKUs.