Optimize Amazon Ad Campaign for New Arrivals

I'm looking for an expert to optimize my Amazon ad campaign. The primary goal of this campaign is to increase sales, specifically targeting my new arrivals. Unfortunately, previous attempts to advertise these products have not yielded the desired results.

Key Requirements:
- Experience with Amazon advertising
- Proven track record of improving ad performance
- Ability to strategize for new product launches
- Skills in data analysis and interpretation
- Creativity in developing engaging ad content