Optimize Amazon Book Ads

I already have Sponsored Products running for my novel “Lines of Duty,” but the results are lagging—sales are flat and ACOS is higher than I’m comfortable with. The campaigns have been live for a while, yet I have never completed formal keyword research, and right now my top priority is tightening up keyword targeting and bids. I’m leaning toward short-tail terms that quickly capture purchase intent, though I’m open to strategic long-tail testing once the core set performs.

Here’s what I need next:

• A thorough audit inside Amazon Advertising Console: campaign structure, ad groups, match types, negatives, and current bid strategy.
• Fresh keyword research from the ground up (no previous list exists), isolating high-volume short-tail terms relevant to the thriller genre and my book title.
• Practical bid and placement adjustments aimed at lowering ACOS while protecting visibility.
• Feedback on ad creatives—cover, copy, and A/B testing ideas—to lift CTR.
• A concise scaling roadmap with clear, measurable milestones so we can move beyond maintenance and into growth.

I’ll share current campaign data exports and creative assets as soon as we start. Success for me looks like a documented audit, an optimized keyword/bid matrix ready to upload, and a short action plan I can follow for ongoing scaling. If you live and breathe Amazon Sponsored Products, we’ll be on the same page quickly.