Children’s Book Launch Marketing
Budget: $250 – $750 AUD
My debut picture book is ready and I want its online launch to make a splash. I’m comfortable handling the creative side—ARCs, outreach to kid-lit influencers, and drafting press releases—but I need a specialist to steer the paid promotion so every curious parent can actually find the title when it goes live.
The priority is hands-on management of all online ads. I plan to run both Amazon Advertising (Sponsored Products and, if you recommend it, Lockscreen or DSP) and a tightly focused Instagram campaign that speaks to parents of 3- to 8-year-olds. You’ll set up the campaigns from scratch, research keywords and audience interests, write copy that feels playful yet professional, monitor performance daily, and keep bids efficient so my limited launch budget stretches as far as possible.
A smooth hand-off matters: by the end of the project I’d like clear reports showing spend, clicks, sales attributed, and a brief playbook I can reference for ongoing optimisation after release week.
If you’ve boosted children’s books or similar family-oriented products before—especially on Amazon—tell me about it when you reply.
The priority is hands-on management of all online ads. I plan to run both Amazon Advertising (Sponsored Products and, if you recommend it, Lockscreen or DSP) and a tightly focused Instagram campaign that speaks to parents of 3- to 8-year-olds. You’ll set up the campaigns from scratch, research keywords and audience interests, write copy that feels playful yet professional, monitor performance daily, and keep bids efficient so my limited launch budget stretches as far as possible.
A smooth hand-off matters: by the end of the project I’d like clear reports showing spend, clicks, sales attributed, and a brief playbook I can reference for ongoing optimisation after release week.
If you’ve boosted children’s books or similar family-oriented products before—especially on Amazon—tell me about it when you reply.