Amazon PPC Specialist for Niche Jewelry Brand
Budget: $25 – $50 USD
We are looking for an experienced Amazon PPC specialist who has worked with niche, intent-driven brands — not high-volume catalog products.
Category: Meaningful gemstone jewelry (giftable, emotional positioning, not mass-market fashion jewelry)
Marketplace: Amazon US
Stage: Early growth (brand registered, campaigns active, but require restructuring)
IMPORTANT:
This is not a “set campaigns and optimize bids” role.
We need someone who understands customer intent and can build a qualified traffic strategy.
Our products are not impulse-buy, price-driven items.
They are emotional, symbolic purchases.
Therefore, PPC must focus on relevance and conversion quality, not traffic volume.
Scope of Work:
• Audit the current campaign structure
• Identify irrelevant traffic sources and wasted spend
• Rebuild campaign segmentation based on search intent
• Develop a keyword isolation and harvesting system
• Implement a strong negative keyword framework
• Shift from discovery-heavy structure to qualified targeting
• Lower CPC by improving relevance signals
• Improve CVR through better query matching
• Build a scalable structure for ranking specific themes (intent-based searches)
We are NOT looking for:
• Generic PPC management
• Broad/auto-heavy traffic strategies
• “Let the algorithm learn” approaches
• One-size-fits-all structures used for commodity products
We ARE looking for someone who can explain:
• How they transition from discovery → qualification → scaling
• How they identify buying-intent keywords vs browsing keywords
• How they structure campaigns differently for niche brands
Please include in your proposal:
• A short explanation of your strategy for niche products
• Example of a campaign structure you built for a non-commodity brand
• Your approach to search term harvesting and negative logic
• How you decide when to scale vs restrict traffic
We prefer strategic thinkers over operators.
This role may evolve into a long-term partnership if alignment is strong.
Category: Meaningful gemstone jewelry (giftable, emotional positioning, not mass-market fashion jewelry)
Marketplace: Amazon US
Stage: Early growth (brand registered, campaigns active, but require restructuring)
IMPORTANT:
This is not a “set campaigns and optimize bids” role.
We need someone who understands customer intent and can build a qualified traffic strategy.
Our products are not impulse-buy, price-driven items.
They are emotional, symbolic purchases.
Therefore, PPC must focus on relevance and conversion quality, not traffic volume.
Scope of Work:
• Audit the current campaign structure
• Identify irrelevant traffic sources and wasted spend
• Rebuild campaign segmentation based on search intent
• Develop a keyword isolation and harvesting system
• Implement a strong negative keyword framework
• Shift from discovery-heavy structure to qualified targeting
• Lower CPC by improving relevance signals
• Improve CVR through better query matching
• Build a scalable structure for ranking specific themes (intent-based searches)
We are NOT looking for:
• Generic PPC management
• Broad/auto-heavy traffic strategies
• “Let the algorithm learn” approaches
• One-size-fits-all structures used for commodity products
We ARE looking for someone who can explain:
• How they transition from discovery → qualification → scaling
• How they identify buying-intent keywords vs browsing keywords
• How they structure campaigns differently for niche brands
Please include in your proposal:
• A short explanation of your strategy for niche products
• Example of a campaign structure you built for a non-commodity brand
• Your approach to search term harvesting and negative logic
• How you decide when to scale vs restrict traffic
We prefer strategic thinkers over operators.
This role may evolve into a long-term partnership if alignment is strong.