Amazon PPC Sales Boost

I’m running Sponsored Products and Sponsored Brands campaigns for a line of home-goods items on Amazon. Conversions are steady but not where I’d like them, so I need a focused performance tune-up aimed squarely at driving more sales.

Here’s what I need from you:
• A rapid audit of my current campaign structure inside Amazon Ads Manager, highlighting wasted spend and missed opportunities.
• A concise list of winning and under-performing keywords, plus any negative keywords you’d immediately add.
• Tweaks to bids, placements, and day-parting that can be implemented right away for quick gains.
• A short, easy-to-follow action plan (bullet points are fine) outlining the first 7–14 days of adjustments and how to measure success.

Keep the deliverable light and practical—I’m after a basic blueprint I can apply myself without new software or long-term management contracts. If you regularly work with home-goods sellers and know how to squeeze more orders out of tight budgets, your insights will be invaluable.