Amazon PPC ACOS Optimization

I need a results-driven Amazon PPC specialist to take control of our advertising, with a laser focus on reducing ACOS for our flagship premium sparkling water makers. At the moment I’m only running Sponsored Products campaigns; they perform decently but the spend is climbing faster than sales.

Your first task will be a complete audit of the existing Sponsored Products structure, followed by a data-backed plan to restructure keywords, bids, and match types so we can scale spend efficiently rather than waste it. Once the core campaigns are healthy, I’m open to testing Sponsored Brands or Sponsored Display if you believe they can accelerate profitable growth—but the primary KPI remains a tighter ACOS.

I expect clear communication and actionable reporting, not vanity metrics. Every change you make should be traceable in a weekly update that shows what was adjusted, why, and how it impacted performance.

Deliverables I need to see:
• A written audit with key issues and quick wins
• Rebuilt or refined Sponsored Products campaigns targeting high-intent keywords for our sparkling water makers
• Ongoing bid and keyword management (including negatives) with weekly performance reports
• A roadmap for next-step scaling opportunities once ACOS is under control

If you’ve taken similar brands from bloated spend to lean profitability, I’d like to know how you did it and the tools you rely on. Let’s tighten the funnel, grow revenue, and turn our ads into a profit center.