Amazon Book Ads Launch
Budget: $250 – $750 USD
I’m gearing up for the release of a new spiritual book and want to make a strong first-month splash on Amazon. The priority is expert keyword research and highly tuned manual targeting, covering both carefully chosen keywords and direct competitor products. I’ve carved out budget for Sponsored Products, Sponsored Brand, and—even if you suggest it later—Sponsored Display, but every dollar has to be driven by data.
Here’s what I need from you right away:
• A full build-out of an Amazon Ads account structure that supports the book launch—from campaign hierarchy to ad group naming—ready to go live this week.
• Deep keyword mining drawn from Amazon autocomplete, Brand Analytics, and third-party tools, distilled into tightly themed ad groups. Competitor ASIN harvesting and negative keyword mapping must be part of the plan.
• Clean setup of manual campaigns (exact, phrase, and broad where justified) with initial bids, daily budgets, and match-type strategy you can explain in plain English.
• Reporting dashboards in Advertising Console that surface ACoS, TACoS, and CTR at a glance, with recommendations already built into your template.
• Ongoing optimisation throughout the first month: bid refinement, search-term pruning, creative tweaks, and ad placement testing. I’m looking for daily eyes during week one, then at least three check-ins per week afterward.
In parallel, I need Seller Central set up for one non-book product. If you can spin up inventory files, configure shipping templates, and ensure compliance flags stay green, that’s a bonus.
Success will be measured by:
• Campaigns live and delivering impressions within three days of project start.
• Break-even or better ACoS by the end of week two.
• Month-one sales hitting the forecast we agree on together.
If you can begin immediately and dedicate focused time over the next four weeks—then step into lighter, ongoing management—let’s talk today.
Here’s what I need from you right away:
• A full build-out of an Amazon Ads account structure that supports the book launch—from campaign hierarchy to ad group naming—ready to go live this week.
• Deep keyword mining drawn from Amazon autocomplete, Brand Analytics, and third-party tools, distilled into tightly themed ad groups. Competitor ASIN harvesting and negative keyword mapping must be part of the plan.
• Clean setup of manual campaigns (exact, phrase, and broad where justified) with initial bids, daily budgets, and match-type strategy you can explain in plain English.
• Reporting dashboards in Advertising Console that surface ACoS, TACoS, and CTR at a glance, with recommendations already built into your template.
• Ongoing optimisation throughout the first month: bid refinement, search-term pruning, creative tweaks, and ad placement testing. I’m looking for daily eyes during week one, then at least three check-ins per week afterward.
In parallel, I need Seller Central set up for one non-book product. If you can spin up inventory files, configure shipping templates, and ensure compliance flags stay green, that’s a bonus.
Success will be measured by:
• Campaigns live and delivering impressions within three days of project start.
• Break-even or better ACoS by the end of week two.
• Month-one sales hitting the forecast we agree on together.
If you can begin immediately and dedicate focused time over the next four weeks—then step into lighter, ongoing management—let’s talk today.