Amazon Ads Data Optimisation Coaching

This what the AI turned my request into, broadly right

I have one book, more than a hundred Amazon ad campaigns spread across three years, and a wall of numbers I still can’t turn into clear action. I grasp the basics, but the real value—mining my historical data to boost performance—escapes me. Today, for instance, two campaigns that are definitely delivering show up as “not delivering,” and the console insists I can advertise in the US and UK yet blocks me when I try.

Here’s what I need: live, practical guidance that turns my own reports into an ongoing optimisation workflow. We’ll export everything Amazon gives us, add anything Publisher Rocket can surface, and—screen-share style—walk through:

• Unpacking three years of keyword, ASIN, placement, and spend data
• Spotting profitable terms versus budget-bleeders and adjusting bids or match types accordingly
• Troubleshooting why campaigns appear inactive when they’re clearly serving impressions
• Building clean, region-specific campaigns for both the US and UK stores that actually go live
• Setting up a simple tracker so I can see ad spend against royalties at a glance

I’m comfortable in Excel/Sheets and happy to learn new tools; what I lack is the strategy and the “why” behind each step. A short series of sessions—recorded for replay—with concise written notes or templates will let me keep optimising long after we finish.

If you can translate Amazon Advertising data into clear steps and explain it as you go, let’s begin.