Fishing Gear Online Store

I’m opening a specialist fishing-gear shop and need a complete e-commerce site built from the ground up. The store must feel rugged and outdoorsy—think deep-water blues, clean navigation, and plenty of space for product shots of rods, reels, lures, and tackle.

Core functionality
• A fully featured shopping cart that lets customers add, edit, and remove items without friction.
• Secure credit/debit card processing (Stripe or a similarly reliable gateway).
• Mobile-first responsive layout so anglers can order straight from the dock.

Beyond the basics, I’ll need an intuitive admin area where I can manage inventory, upload images, adjust prices, and view orders. If you can seed the catalog with a handful of example products so I can see the workflow, that would be ideal.

Please build on a platform you’re comfortable maintaining—Shopify, WooCommerce, or a custom solution are all fine so long as the checkout flow is smooth and PCI-compliant. I’ll supply branding assets (logo, color palette, product photos) as soon as we kick off.

Acceptance criteria
• Live site deployed on my domain, SSL enabled.
• Test transaction using a real card successfully reaches the order dashboard.
• Clear written hand-off notes or a quick screen-share showing me how to add new gear.

If something here needs clarification, let me know and we can adjust before we start coding.