AI Outreach Lead Generator

I need help ramping up lead generation for ProofLadder, our AI-enablement platform aimed at small and mid-sized businesses that want faster workflows, sharper business intelligence, and cost-saving automation. Your primary mission is simple: generate a steady flow of qualified SMB prospects and book discovery calls that my team can close.

The outreach channel I want you to lean on is direct messages—quick, personalized notes sent where prospects already spend their time. Email and LinkedIn can certainly support the effort, but the initial touchpoint should feel like a direct, one-to-one conversation.

Here’s what success looks like:
• Weekly list of vetted SMB contacts, complete with firmographic data and AI pain points
• Calendar packed with discovery calls that match our ICP (owner, COO, ops leader, or head of data/IT)
• Clear tracking inside our CRM so I can see outreach volume, response rates, and lead quality at a glance
• Ongoing feedback from prospects that helps us refine copy, offers, and positioning

Tools are flexible—if you already work magic with HubSpot, Apollo, or similar platforms, great. Strong written communication, a feel for SaaS or AI consulting sales, and a test-and-learn mindset will stand out.

Compensation is performance-weighted; the more qualified calls you land, the more you earn. Let me know your typical outreach cadence, the metrics you hit on past campaigns, and any relevant case studies. I’m ready to move quickly once we align on a plan.