Lead-Generation Meta Ads Setup
Budget: $15 – $25 USD
I want a Meta advertising engine built that combines smart AI optimisation with sensible human checks so we can generate a steady flow of leads for both our B2B and B2C offers.
Here’s the picture: we already have copy, creative ideas and an active Business Manager, but no cohesive campaign structure. You will translate our raw assets into a results-driven framework inside Ads Manager, run it across Facebook and Instagram, and leave us with a clear playbook we can monitor and tweak in-house.
Core tasks
• Map the funnel, audiences and conversion events, then configure pixels/Conversions API so every lead is traceable.
• Build campaigns, ad sets and ads, leveraging Advantage+ and other AI features while still giving us manual levers for budget, creative rotation and audience exclusions.
• Set up automated rules and reporting dashboards that surface anomalies for human review instead of letting the algorithm run blind.
• Walk me through the setup on a recorded call, showing how to pause, clone or scale elements without breaking the learning phase.
Acceptance criteria
– Campaigns live and passing the Learning phase with CPM, CTR and CPL benchmarks agreed beforehand.
– Pixels firing correctly and custom events visible in Events Manager.
– A one-page SOP or Loom video explaining the daily and weekly checks I should perform.
Tools likely involved: Meta Ads Manager, Business Suite, Conversions API Gateway, Google Tag Manager, Google Sheets/Data Studio or similar for reporting.
If you’ve blended AI optimisation with hands-on oversight before and can prove it with recent screenshots or a quick Loom, let’s talk.
Here’s the picture: we already have copy, creative ideas and an active Business Manager, but no cohesive campaign structure. You will translate our raw assets into a results-driven framework inside Ads Manager, run it across Facebook and Instagram, and leave us with a clear playbook we can monitor and tweak in-house.
Core tasks
• Map the funnel, audiences and conversion events, then configure pixels/Conversions API so every lead is traceable.
• Build campaigns, ad sets and ads, leveraging Advantage+ and other AI features while still giving us manual levers for budget, creative rotation and audience exclusions.
• Set up automated rules and reporting dashboards that surface anomalies for human review instead of letting the algorithm run blind.
• Walk me through the setup on a recorded call, showing how to pause, clone or scale elements without breaking the learning phase.
Acceptance criteria
– Campaigns live and passing the Learning phase with CPM, CTR and CPL benchmarks agreed beforehand.
– Pixels firing correctly and custom events visible in Events Manager.
– A one-page SOP or Loom video explaining the daily and weekly checks I should perform.
Tools likely involved: Meta Ads Manager, Business Suite, Conversions API Gateway, Google Tag Manager, Google Sheets/Data Studio or similar for reporting.
If you’ve blended AI optimisation with hands-on oversight before and can prove it with recent screenshots or a quick Loom, let’s talk.