GoHighLevel Backend Specialist for AI Company
Budget: $750 – $1,500 CAD
Senior GoHighLevel Backend, Automation & AI Systems Specialist
Company: Sarkis AI Inc.
Sarkis AI Inc. is a healthcare-aware AI automation and growth infrastructure company helping service businesses capture leads, follow up instantly, book appointments, recover missed opportunities, and improve client communication through human-centric AI systems.
We are looking for a highly experienced GoHighLevel specialist to build, organize, optimize, and maintain the full GoHighLevel backend infrastructure for our agency and client delivery systems.
This is not a simple funnel-building or basic workflow role. We need someone who understands GoHighLevel deeply at the backend level and can help create a clean, scalable, secure, and professional system that can later integrate with external AI orchestration software, APIs, webhooks, custom applications, and advanced automation layers.
Role Overview
You will be responsible for building and improving the GoHighLevel infrastructure for Sarkis AI Inc., including:
* CRM backend structure
* Pipelines and opportunity management
* Workflow automation
* Forms, surveys, funnels, and landing pages
* Calendars and appointment booking systems
* SMS, email, missed-call text-back, and follow-up sequences
* Conversation AI and Voice AI support
* Reputation/review automation
* Tags, custom fields, custom values, triggers, and segmentation
* Reporting, attribution, and operational dashboards
* API/webhook readiness for future AI software integration
The ideal candidate must understand how to build GoHighLevel as a professional agency operating system, not as a messy collection of random workflows.
Core Responsibilities
1. GoHighLevel Backend Architecture
Build and organize the GoHighLevel backend so it is clean, scalable, and easy to manage.
Responsibilities include:
* Design proper account structure, sub-account structure, and client delivery logic
* Build clean pipelines, stages, opportunity flows, and lead statuses
* Create and organize custom fields, custom values, tags, folders, templates, and triggers
* Remove duplication, confusion, broken workflows, and unnecessary complexity
* Build systems that can be reused across multiple industries and client accounts
* Prepare snapshots that are clean, professional, scalable, and easy to deploy
2. Workflow Automation
Build intelligent, conversion-focused workflows for lead capture, follow-up, booking, reactivation, review requests, missed calls, no-shows, and client communication.
You must be able to build workflows that include:
* Lead capture and instant follow-up
* SMS and email sequences
* Missed-call text-back automation
* Appointment booking reminders
* No-show recovery
* Lead reactivation
* Review/reputation management
* Pipeline movement
* Internal notifications and task creation
* Conditional logic based on lead behavior
* Human handoff and escalation triggers
* Error handling and workflow testing
The system must feel human, organized, and reliable — not robotic or spammy.
3. Funnel, Website & Front-End GHL Buildout
You should be able to support or build high-quality GoHighLevel front-end assets, including:
* Landing pages
* Funnels
* Forms and surveys
* Booking pages
* Thank-you pages
* Simple website sections when needed
* Mobile-responsive pages
* CTA buttons and tracking links
* Lead capture pages connected properly to workflows and pipelines
Design must be clean, modern, conversion-focused, and aligned with a premium healthcare/business automation brand.
4. AI + GoHighLevel Integration Readiness
This role requires more than basic GoHighLevel knowledge. The candidate must understand how GoHighLevel connects with modern AI systems and external software.
You should understand or be willing to work with:
* OpenAI or AI-powered workflow actions
* Prompt-based SMS/email personalization
* Webhooks
* APIs
* JSON payloads
* Custom fields as memory/context containers
* Trigger links and attribution tracking
* External databases or middleware
* AI decision logic
* Agent-style automation concepts
* CRM command-layer thinking
Sarkis AI Inc. is developing a higher-level AI orchestration layer that will eventually communicate with GoHighLevel. The GoHighLevel backend must therefore be built in a structured, API-ready, automation-ready way.
You do not need to build the proprietary AI software layer, but you must understand how to prepare GoHighLevel so that external AI systems can safely read data, send commands, trigger workflows, update contacts, move opportunities, and log actions.
5. Data, Reporting & Attribution
You must be able to create systems that make performance measurable.
This includes:
* Tracking lead sources
* Tracking SMS/email replies
* Tracking booked appointments
* Tracking missed calls
* Tracking pipeline conversions
* Tracking review requests and review outcomes
* Building useful dashboards or reports inside GHL
* Organizing data so Sarkis AI Inc. can measure ROI clearly
Every important action should be trackable.
6. Security, Compliance & Professional Standards
Because Sarkis AI Inc. works in healthcare-aware markets, the system must be built with professional care.
You must respect:
* Client data privacy
* Permission-based communication
* SMS/email compliance basics
* Clean data handling
* Secure use of integrations
* Role-based access where possible
* Clear documentation
* Avoiding unnecessary exposure of sensitive information
Experience with healthcare, dental, med spa, medical aesthetics, or professional-service businesses is a strong advantage.
Required Skills
The ideal candidate must have strong experience with:
* GoHighLevel workflows
* GoHighLevel CRM setup
* Pipelines and opportunity management
* Forms, surveys, funnels, calendars, and automations
* SMS/email follow-up systems
* Missed-call text-back automation
* Reputation/review automation
* Custom fields, custom values, tags, triggers, and smart lists
* Webhooks and API concepts
* AI workflow actions or OpenAI integration basics
* Zapier, Make, n8n, or similar integration tools
* Troubleshooting broken automations
* Snapshot creation and deployment
* Clear documentation and QA testing
Strong Bonus Skills
These are not mandatory, but highly preferred:
* Experience with GoHighLevel SaaS mode
* Experience building agency snapshots
* Experience with Voice AI or Conversation AI
* Experience with healthcare, dental, med spa, or local service businesses
* Experience with OpenAI, Claude, or AI agents
* Experience with custom middleware
* Experience with n8n, Make, Zapier, or custom API integrations
* Experience with Twilio, Mailgun, LC Email, Stripe, calendars, and booking systems
* Understanding of CRM data architecture
* Understanding of prompt engineering for personalized follow-up
* Ability to think like a systems architect, not only a task executor
What We Need Built
We need a professional GoHighLevel backend that can support:
* Sarkis AI Inc. internal agency operations
* Client onboarding
* Lead capture
* Instant follow-up
* Appointment booking
* Missed-call recovery
* Review generation
* Lead nurturing
* Reactivation campaigns
* AI-assisted communication
* Reporting and ROI tracking
* Future integration with an external AI orchestration layer
The final system should be organized, documented, tested, and scalable.
Ideal Candidate Profile
You are the right fit if you are:
* A true GoHighLevel expert, not a beginner
* Organized and detail-oriented
* Strong with backend structure, not only page design
* Able to think through workflows before building them
* Comfortable with AI, APIs, webhooks, and automation logic
* Able to document your work clearly
* Able to troubleshoot independently
* Able to protect client data and build professionally
* Capable of advising us, not only waiting for instructions
* Serious, reliable, and long-term minded
What We Do Not Want
Please do not apply if:
* You only build basic funnels
* You only know surface-level GoHighLevel
* You create messy workflows without documentation
* You do not understand custom fields, triggers, pipelines, and automation logic
* You cannot work with APIs or webhooks at least at a basic level
* You are not comfortable with AI-related automation
* You cannot explain your build clearly
* You disappear after starting a project
Proposal Instructions
When applying, please include:
1. Examples of GoHighLevel systems you have built
2. Your experience with workflows, pipelines, calendars, forms, and snapshots
3. Your experience with AI, OpenAI, webhooks, APIs, or automation tools
4. Whether you have worked with healthcare, dental, med spa, or local service businesses
5. How you would structure a clean GoHighLevel backend for an AI automation agency
6. Your availability and preferred working style
7. Your hourly or fixed project rate
Please also answer this question:
How would you prepare a GoHighLevel account so that an external AI system can safely read CRM data, trigger workflows, update contacts, and log actions without creating confusion or broken automations?
Project Type
This may begin as a setup/optimization project, but we are looking for someone who can potentially become a long-term GoHighLevel systems partner for Sarkis AI Inc.
We value quality, structure, reliability, and strategic thinking over cheap execution.
Company: Sarkis AI Inc.
Sarkis AI Inc. is a healthcare-aware AI automation and growth infrastructure company helping service businesses capture leads, follow up instantly, book appointments, recover missed opportunities, and improve client communication through human-centric AI systems.
We are looking for a highly experienced GoHighLevel specialist to build, organize, optimize, and maintain the full GoHighLevel backend infrastructure for our agency and client delivery systems.
This is not a simple funnel-building or basic workflow role. We need someone who understands GoHighLevel deeply at the backend level and can help create a clean, scalable, secure, and professional system that can later integrate with external AI orchestration software, APIs, webhooks, custom applications, and advanced automation layers.
Role Overview
You will be responsible for building and improving the GoHighLevel infrastructure for Sarkis AI Inc., including:
* CRM backend structure
* Pipelines and opportunity management
* Workflow automation
* Forms, surveys, funnels, and landing pages
* Calendars and appointment booking systems
* SMS, email, missed-call text-back, and follow-up sequences
* Conversation AI and Voice AI support
* Reputation/review automation
* Tags, custom fields, custom values, triggers, and segmentation
* Reporting, attribution, and operational dashboards
* API/webhook readiness for future AI software integration
The ideal candidate must understand how to build GoHighLevel as a professional agency operating system, not as a messy collection of random workflows.
Core Responsibilities
1. GoHighLevel Backend Architecture
Build and organize the GoHighLevel backend so it is clean, scalable, and easy to manage.
Responsibilities include:
* Design proper account structure, sub-account structure, and client delivery logic
* Build clean pipelines, stages, opportunity flows, and lead statuses
* Create and organize custom fields, custom values, tags, folders, templates, and triggers
* Remove duplication, confusion, broken workflows, and unnecessary complexity
* Build systems that can be reused across multiple industries and client accounts
* Prepare snapshots that are clean, professional, scalable, and easy to deploy
2. Workflow Automation
Build intelligent, conversion-focused workflows for lead capture, follow-up, booking, reactivation, review requests, missed calls, no-shows, and client communication.
You must be able to build workflows that include:
* Lead capture and instant follow-up
* SMS and email sequences
* Missed-call text-back automation
* Appointment booking reminders
* No-show recovery
* Lead reactivation
* Review/reputation management
* Pipeline movement
* Internal notifications and task creation
* Conditional logic based on lead behavior
* Human handoff and escalation triggers
* Error handling and workflow testing
The system must feel human, organized, and reliable — not robotic or spammy.
3. Funnel, Website & Front-End GHL Buildout
You should be able to support or build high-quality GoHighLevel front-end assets, including:
* Landing pages
* Funnels
* Forms and surveys
* Booking pages
* Thank-you pages
* Simple website sections when needed
* Mobile-responsive pages
* CTA buttons and tracking links
* Lead capture pages connected properly to workflows and pipelines
Design must be clean, modern, conversion-focused, and aligned with a premium healthcare/business automation brand.
4. AI + GoHighLevel Integration Readiness
This role requires more than basic GoHighLevel knowledge. The candidate must understand how GoHighLevel connects with modern AI systems and external software.
You should understand or be willing to work with:
* OpenAI or AI-powered workflow actions
* Prompt-based SMS/email personalization
* Webhooks
* APIs
* JSON payloads
* Custom fields as memory/context containers
* Trigger links and attribution tracking
* External databases or middleware
* AI decision logic
* Agent-style automation concepts
* CRM command-layer thinking
Sarkis AI Inc. is developing a higher-level AI orchestration layer that will eventually communicate with GoHighLevel. The GoHighLevel backend must therefore be built in a structured, API-ready, automation-ready way.
You do not need to build the proprietary AI software layer, but you must understand how to prepare GoHighLevel so that external AI systems can safely read data, send commands, trigger workflows, update contacts, move opportunities, and log actions.
5. Data, Reporting & Attribution
You must be able to create systems that make performance measurable.
This includes:
* Tracking lead sources
* Tracking SMS/email replies
* Tracking booked appointments
* Tracking missed calls
* Tracking pipeline conversions
* Tracking review requests and review outcomes
* Building useful dashboards or reports inside GHL
* Organizing data so Sarkis AI Inc. can measure ROI clearly
Every important action should be trackable.
6. Security, Compliance & Professional Standards
Because Sarkis AI Inc. works in healthcare-aware markets, the system must be built with professional care.
You must respect:
* Client data privacy
* Permission-based communication
* SMS/email compliance basics
* Clean data handling
* Secure use of integrations
* Role-based access where possible
* Clear documentation
* Avoiding unnecessary exposure of sensitive information
Experience with healthcare, dental, med spa, medical aesthetics, or professional-service businesses is a strong advantage.
Required Skills
The ideal candidate must have strong experience with:
* GoHighLevel workflows
* GoHighLevel CRM setup
* Pipelines and opportunity management
* Forms, surveys, funnels, calendars, and automations
* SMS/email follow-up systems
* Missed-call text-back automation
* Reputation/review automation
* Custom fields, custom values, tags, triggers, and smart lists
* Webhooks and API concepts
* AI workflow actions or OpenAI integration basics
* Zapier, Make, n8n, or similar integration tools
* Troubleshooting broken automations
* Snapshot creation and deployment
* Clear documentation and QA testing
Strong Bonus Skills
These are not mandatory, but highly preferred:
* Experience with GoHighLevel SaaS mode
* Experience building agency snapshots
* Experience with Voice AI or Conversation AI
* Experience with healthcare, dental, med spa, or local service businesses
* Experience with OpenAI, Claude, or AI agents
* Experience with custom middleware
* Experience with n8n, Make, Zapier, or custom API integrations
* Experience with Twilio, Mailgun, LC Email, Stripe, calendars, and booking systems
* Understanding of CRM data architecture
* Understanding of prompt engineering for personalized follow-up
* Ability to think like a systems architect, not only a task executor
What We Need Built
We need a professional GoHighLevel backend that can support:
* Sarkis AI Inc. internal agency operations
* Client onboarding
* Lead capture
* Instant follow-up
* Appointment booking
* Missed-call recovery
* Review generation
* Lead nurturing
* Reactivation campaigns
* AI-assisted communication
* Reporting and ROI tracking
* Future integration with an external AI orchestration layer
The final system should be organized, documented, tested, and scalable.
Ideal Candidate Profile
You are the right fit if you are:
* A true GoHighLevel expert, not a beginner
* Organized and detail-oriented
* Strong with backend structure, not only page design
* Able to think through workflows before building them
* Comfortable with AI, APIs, webhooks, and automation logic
* Able to document your work clearly
* Able to troubleshoot independently
* Able to protect client data and build professionally
* Capable of advising us, not only waiting for instructions
* Serious, reliable, and long-term minded
What We Do Not Want
Please do not apply if:
* You only build basic funnels
* You only know surface-level GoHighLevel
* You create messy workflows without documentation
* You do not understand custom fields, triggers, pipelines, and automation logic
* You cannot work with APIs or webhooks at least at a basic level
* You are not comfortable with AI-related automation
* You cannot explain your build clearly
* You disappear after starting a project
Proposal Instructions
When applying, please include:
1. Examples of GoHighLevel systems you have built
2. Your experience with workflows, pipelines, calendars, forms, and snapshots
3. Your experience with AI, OpenAI, webhooks, APIs, or automation tools
4. Whether you have worked with healthcare, dental, med spa, or local service businesses
5. How you would structure a clean GoHighLevel backend for an AI automation agency
6. Your availability and preferred working style
7. Your hourly or fixed project rate
Please also answer this question:
How would you prepare a GoHighLevel account so that an external AI system can safely read CRM data, trigger workflows, update contacts, and log actions without creating confusion or broken automations?
Project Type
This may begin as a setup/optimization project, but we are looking for someone who can potentially become a long-term GoHighLevel systems partner for Sarkis AI Inc.
We value quality, structure, reliability, and strategic thinking over cheap execution.