E-commerce Platform & AI Marketing for Hunting Optics

Hunting Optics Webshop & AI-Driven Marketing

We are seeking a technical partner responsible for the complete development, setup, and optimization of a specialized webshop for hunting optics, including the implementation of an AI-powered marketing and content automation system.

The scope of work includes:

1. Webshop Development
Setup and customization of a professional e-commerce platform (Magento, WooCommerce, Shopify or similar).
Implementation of product categorization tailored to hunting optics (scopes, binoculars, red dots, thermal/IR optics).
Installation of advanced search, filtering, and comparison features.
Integration with payment gateways, logistics providers, and inventory systems.
Ensuring full responsiveness, fast loading times, and mobile optimization.
Implementation of security protocols, GDPR compliance, and user permission management.
2. AI-Driven Content & Marketing Automation
Integration of an AI agent capable of generating and optimizing:
product descriptions,
blog posts,
SEO metadata,
social media posts,
email newsletter content.
Automation of content scheduling, publishing, and performance analytics.
AI-based SEO strategy for maximum organic visibility.
AI-powered audience insights and automatic generation of trending topics.
Setup of marketing funnels, retargeting, and automated customer communication.
3. Continuous Optimization & Maintenance
Regular system updates, uptime monitoring, and technical support.
Performance tracking (traffic, SEO rankings, conversions).
Ongoing AI model tuning to improve accuracy, engagement, and conversions.
Required Skills & Experience
Technical / Development
Proven experience developing and launching e-commerce platforms.
Strong knowledge of front-end and back-end technologies.
Experience with database design for complex product catalogues.
Skilled in API integrations (ERP, CRM, logistics, payment gateways).
Understanding of cybersecurity, encryption, and GDPR requirements.
Experience optimizing website speed, SEO structure, and UX design.
AI & Automation
Hands-on experience with AI models for text generation (LLM), NLP, or image generation.
Experience integrating AI content systems into CMS or webshop platforms.
Ability to automate workflows and implement AI-driven content pipelines.
Understanding of AI licensing, compliance, and data privacy.
Digital Marketing
Experience in SEO, content marketing, and keyword strategy.
Experience with e-commerce analytics tools (GA4, Search Console, SEM tools).
Ability to design and manage automated email, remarketing, and social campaigns.
Understanding of hunting/outdoor niche markets is an advantage.
General Requirements
Ability to deliver turnkey solutions with minimal need for client intervention.
Strong communication, documentation, and project management skills.
Ability to propose improvements and ensure long-term scalability.