AI Visual Content & Creative Marketing Lead

We are looking for a highly creative and tech-savvy AI Visual Content & Creative Marketing Lead to drive our visual branding, digital storytelling, and AI-powered content creation initiatives. The role will focus on building high-quality visual assets for marketing campaigns, brand positioning, social media, product promotions, thought leadership, events, and customer engagement across the NBFC, Banking, and Fintech ecosystem.

The ideal candidate should combine creativity, marketing understanding, design capability, and hands-on expertise in modern AI-powered creative tools.

Key Responsibilities
Create high-quality visual content for:
Social media campaigns
Brand-building initiatives
Product marketing
Website and landing pages
Presentations and pitch decks
Events and webinars
Thought leadership campaigns
Digital advertisements
Explainer videos and reels
Use AI-powered tools to generate and enhance:
Images
Videos
Motion graphics
Infographics
Marketing creatives
AI-generated campaigns
Develop and maintain brand identity and visual consistency across all channels.
Work closely with leadership, sales, product, and marketing teams to translate business messaging into compelling visual storytelling.
Create content tailored for Banking, NBFC, Fintech, Digital Lending, Compliance, Risk, and Financial Technology domains.
Build reusable creative templates and AI-assisted content pipelines for faster campaign execution.
Manage content calendars and support multi-channel digital marketing initiatives.
Stay updated with emerging AI creative technologies, GenAI tools, and digital marketing trends.