Social Media & AI Content Specialist
Budget: $25 – $50 USD
Summary
New Quest Consulting Group seeks an experienced Social Media & AI Content Specialist to significantly enhance our CANADIAN presence on LinkedIn and Instagram. The primary goal is to increase brand awareness and drive enrollment for our leadership training programs and consulting services, directly supporting our 2025 strategic goal of expanding digital marketing efforts, within and towards Canadian customers (first). Expansion into the USA is a secondary target.
Project Scope:
We are looking for a highly skilled freelancer to manage and grow our LinkedIn and Instagram presence. This involves:
Content Strategy & Curation: Developing and executing a content calendar that aligns with New Quest's brand and leverages our existing extensive knowledge base. This includes transforming details on leadership training, core concepts (e.g., "Balanced Leadership™"), founder insights, testimonials, and YouTube content into engaging social media posts. Source material is available in many forms, website, YouTube channel, strategic plan, branding guidelines, business proposals.
AI-Powered Content Creation: Generating short-form video (for faceless AI ) and automated text and training video posts using AI tools.
Platform Management: Scheduling and publishing posts regularly and adapting to platform trends. Not required to interact with posts via messaging but if that's a strength of yours, we're willing to consider it.
Performance Tracking & Reporting: Monitoring key metrics (reach, engagement, website traffic, inquiries/enrollments) and providing regular performance reports.
Key Content Areas (Examples):
Leadership training programs (2-Day Leadership & Management Skills, Advanced Leadership Skills & Strategies, Performance Coaching). See website at newquestcg.com
Core concept ideas (from Strategic Plan): "Balanced Leadership™," "The Magic Moment," "Downward Spiral of Accountability." Practical leadership skills: Strategic thinking, influence, communication, conflict resolution, accountability, emotional intelligence, team building; New Quest's unique value proposition, commitment to DEI, and client success stories; Insights and quotes from founder Shane Jensen; Integration of existing "Leadership Quick Hit Series" videos.
Contractor Requirements:
The ideal candidate will possess:
Excellent command of the English language.
Expertise in LinkedIn and Instagram platforms, including algorithms and best practices for organic growth and engagement.
Proficiency with the latest AI technologies for content creation, specifically "faceless post AI" and tools for automated video and text posts. This is crucial for cost efficiency and a continuous content flow.
Proven ability to independently transform raw ideas and images into compelling, brand-aligned content with minimal guidance from the founder.
Understanding of New Quest Consulting Group's brand personality (succinct, clear, powerful, transformational, confident, approachable, professional, relatable).
Familiarity with content that resonates with new and emerging leaders, and medium size organizations and medium size teams within larger organizations, in all sectors of the Canadian economy.
Budget & Timeline:
We aim for an ROI-driven approach, leveraging AI to keep costs low, but we are not afraid to spend if the return is there. This is an ongoing campaign to continually enhance our digital presence.
Ideal Skills and Experience:
- Proven track record in social media management, particularly on LinkedIn and Instagram
- Strong writing and content creation skills, especially for informative articles
- Experience with AI tools for content generation and optimization
- Ability to analyze metrics and adjust strategies for maximum impact
- Familiarity with the Canadian market is a plus
Please include examples of previous work and a strategy outline in your bid.
New Quest Consulting Group seeks an experienced Social Media & AI Content Specialist to significantly enhance our CANADIAN presence on LinkedIn and Instagram. The primary goal is to increase brand awareness and drive enrollment for our leadership training programs and consulting services, directly supporting our 2025 strategic goal of expanding digital marketing efforts, within and towards Canadian customers (first). Expansion into the USA is a secondary target.
Project Scope:
We are looking for a highly skilled freelancer to manage and grow our LinkedIn and Instagram presence. This involves:
Content Strategy & Curation: Developing and executing a content calendar that aligns with New Quest's brand and leverages our existing extensive knowledge base. This includes transforming details on leadership training, core concepts (e.g., "Balanced Leadership™"), founder insights, testimonials, and YouTube content into engaging social media posts. Source material is available in many forms, website, YouTube channel, strategic plan, branding guidelines, business proposals.
AI-Powered Content Creation: Generating short-form video (for faceless AI ) and automated text and training video posts using AI tools.
Platform Management: Scheduling and publishing posts regularly and adapting to platform trends. Not required to interact with posts via messaging but if that's a strength of yours, we're willing to consider it.
Performance Tracking & Reporting: Monitoring key metrics (reach, engagement, website traffic, inquiries/enrollments) and providing regular performance reports.
Key Content Areas (Examples):
Leadership training programs (2-Day Leadership & Management Skills, Advanced Leadership Skills & Strategies, Performance Coaching). See website at newquestcg.com
Core concept ideas (from Strategic Plan): "Balanced Leadership™," "The Magic Moment," "Downward Spiral of Accountability." Practical leadership skills: Strategic thinking, influence, communication, conflict resolution, accountability, emotional intelligence, team building; New Quest's unique value proposition, commitment to DEI, and client success stories; Insights and quotes from founder Shane Jensen; Integration of existing "Leadership Quick Hit Series" videos.
Contractor Requirements:
The ideal candidate will possess:
Excellent command of the English language.
Expertise in LinkedIn and Instagram platforms, including algorithms and best practices for organic growth and engagement.
Proficiency with the latest AI technologies for content creation, specifically "faceless post AI" and tools for automated video and text posts. This is crucial for cost efficiency and a continuous content flow.
Proven ability to independently transform raw ideas and images into compelling, brand-aligned content with minimal guidance from the founder.
Understanding of New Quest Consulting Group's brand personality (succinct, clear, powerful, transformational, confident, approachable, professional, relatable).
Familiarity with content that resonates with new and emerging leaders, and medium size organizations and medium size teams within larger organizations, in all sectors of the Canadian economy.
Budget & Timeline:
We aim for an ROI-driven approach, leveraging AI to keep costs low, but we are not afraid to spend if the return is there. This is an ongoing campaign to continually enhance our digital presence.
Ideal Skills and Experience:
- Proven track record in social media management, particularly on LinkedIn and Instagram
- Strong writing and content creation skills, especially for informative articles
- Experience with AI tools for content generation and optimization
- Ability to analyze metrics and adjust strategies for maximum impact
- Familiarity with the Canadian market is a plus
Please include examples of previous work and a strategy outline in your bid.