Nyayarakshak - AI Legal-Tech GTM Strategy

We are building Nyayarakshak, an AI-powered legal-tech platform designed to make legal services accessible to every citizen in India. The app includes features such as AI Rights Assistant, Case Tracker, Legal Dictionary, Courtroom Guide, Litigation Cost Estimator, and Legal Resource Directory.

Responsibilities
Develop a complete go-to-market (GTM) strategy.
Identify the target audience (citizens, law students, lawyers, NGOs, legal aid organizations).
Create a user acquisition strategy.
Plan organic marketing through Instagram, LinkedIn, X, YouTube, and Reddit.
Develop content ideas and posting calendar.
Recommend SEO and App Store Optimization (ASO) strategies.
Plan referral and ambassador programs.
Suggest partnerships with law colleges, legal influencers, NGOs, and bar associations.
Design launch campaigns for Play Store/App Store.
Recommend KPIs and growth metrics.
Preferred Experience
Experience marketing SaaS or mobile apps.
Experience with startups.
Knowledge of Indian digital marketing.