SEO + AI Search (GEO/AEO) Specialist for a Content Website — Audit + Implementation
Budget: ₹1,500 – ₹12,500 INR
We run a content website in the relocation / expat niche (guides on cost of living, visas, health insurance, jobs, and moving abroad) with 350+ published articles. Our technical foundation and content pipeline are already fixed and stable — we now need a specialist to maximize our visibility across both traditional search (Google) and AI answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews).
This is not a report-only project. We want the audit and the hands-on implementation.
Important: We care as much about being cited by AI assistants as about ranking on Google. If you only do classic SEO and have never optimized for AI/LLM citation (GEO), this is not the right project for you. Please only apply if you understand both.
We have a development team for any code changes — you will provide clear, prioritized tickets for the dev team, and directly execute everything that does not require our codebase.
Scope of Work (Deliverables)
Phase 1 — Audit (Deliverable: written report + prioritized action sheet)
Traditional SEO:
1. Technical SEO audit: crawlability, indexation, sitemap, canonicals, Core Web Vitals, internal linking, orphaned pages.
2. On-page audit: titles, meta descriptions, headings, URL structure, image alt text, keyword usage.
3. Content audit: thin / duplicate / cannibalizing pages — keep / rewrite / merge / delete recommendation per page.
4. Keyword research: a prioritized keyword map (volume + difficulty + intent) for our niche.
5. Backlink profile audit + competitor gap analysis (3–5 competitors).
AI Search — GEO (Generative Engine Optimization):
6. Assess how “citable” our content is to LLMs, and what’s missing.
7. Audit our structured data / schema (Article, FAQPage, Breadcrumb) for AI + rich-result eligibility.
8. Check AI-crawler access (robots.txt allowances for GPTBot, PerplexityBot, ClaudeBot, Google-Extended; llms.txt presence).
9. Identify off-site GEO opportunities (Reddit, Quora, and other sources AI engines cite heavily).
AEO (Answer Engine Optimization):
10. Audit our featured-snippet / “People Also Ask” / AI Overview readiness.
Phase 2 — Implementation (Deliverable: executed work + change log)
11. Optimize meta titles/descriptions and heading structure for priority pages.
12. Deliver + implement an internal linking plan (or specify exactly where each link goes).
13. Provide exact schema markup specs (JSON-LD) for the dev team.
14. Provide direct-answer / featured-snippet formatting guidelines for our content (40–60 word answer blocks, comparison tables, FAQ structure).
15. Provide a prioritized dev ticket list (technical + schema fixes) with acceptance criteria.
16. Provide a GEO action plan: llms.txt content, AI-crawler robots rules, and a concrete off-site citation strategy (Reddit/Quora approach that won’t get us banned).
17. Provide a backlink / digital-PR strategy with specific target sites and outreach angles (we have proprietary cost-of-living data that can be pitched to journalists).
Phase 3 — Handover
18. A prioritized 90-day roadmap covering SEO + GEO.
19. A 30-minute handover call.
What You Must Include in Your Proposal
Proposals that ignore these will be rejected without reply:
1. Share 2–3 case studies with real before/after organic traffic numbers, niche, and timeframe.
2. Have you optimized any site for AI citation / GEO (appearing in ChatGPT, Perplexity, or Google AI Overviews)? Describe what you did and the result. (If you have no GEO experience, do not apply.)
3. What tools do you use (Ahrefs, Semrush, Screaming Frog, GSC, etc.)?
4. In one paragraph: for a 350-article content site that wants to be cited by AI assistants, what are the first three things you would do?
5. Your realistic timeline for Phase 1 (the audit).
Please start your proposal with the word “CITED” so we know you read the full brief. Generic copy-paste bids will be ignored.
Skills Required
SEO, Technical SEO, On-Page SEO, Keyword Research, Schema Markup, Link Building, GEO / AI Search Optimization, Content SEO, Google Search Console, Google Analytics.
Ideal Candidate
• 4+ years hands-on SEO with proven organic growth results.
• Demonstrable experience or strong understanding of AI-search / LLM citation (GEO) — this is essential, not optional.
• Strong with content-heavy / blog-style websites.
• Comfortable writing clear tickets for a dev team.
• Clear English communication and regular progress updates.
This is not a report-only project. We want the audit and the hands-on implementation.
Important: We care as much about being cited by AI assistants as about ranking on Google. If you only do classic SEO and have never optimized for AI/LLM citation (GEO), this is not the right project for you. Please only apply if you understand both.
We have a development team for any code changes — you will provide clear, prioritized tickets for the dev team, and directly execute everything that does not require our codebase.
Scope of Work (Deliverables)
Phase 1 — Audit (Deliverable: written report + prioritized action sheet)
Traditional SEO:
1. Technical SEO audit: crawlability, indexation, sitemap, canonicals, Core Web Vitals, internal linking, orphaned pages.
2. On-page audit: titles, meta descriptions, headings, URL structure, image alt text, keyword usage.
3. Content audit: thin / duplicate / cannibalizing pages — keep / rewrite / merge / delete recommendation per page.
4. Keyword research: a prioritized keyword map (volume + difficulty + intent) for our niche.
5. Backlink profile audit + competitor gap analysis (3–5 competitors).
AI Search — GEO (Generative Engine Optimization):
6. Assess how “citable” our content is to LLMs, and what’s missing.
7. Audit our structured data / schema (Article, FAQPage, Breadcrumb) for AI + rich-result eligibility.
8. Check AI-crawler access (robots.txt allowances for GPTBot, PerplexityBot, ClaudeBot, Google-Extended; llms.txt presence).
9. Identify off-site GEO opportunities (Reddit, Quora, and other sources AI engines cite heavily).
AEO (Answer Engine Optimization):
10. Audit our featured-snippet / “People Also Ask” / AI Overview readiness.
Phase 2 — Implementation (Deliverable: executed work + change log)
11. Optimize meta titles/descriptions and heading structure for priority pages.
12. Deliver + implement an internal linking plan (or specify exactly where each link goes).
13. Provide exact schema markup specs (JSON-LD) for the dev team.
14. Provide direct-answer / featured-snippet formatting guidelines for our content (40–60 word answer blocks, comparison tables, FAQ structure).
15. Provide a prioritized dev ticket list (technical + schema fixes) with acceptance criteria.
16. Provide a GEO action plan: llms.txt content, AI-crawler robots rules, and a concrete off-site citation strategy (Reddit/Quora approach that won’t get us banned).
17. Provide a backlink / digital-PR strategy with specific target sites and outreach angles (we have proprietary cost-of-living data that can be pitched to journalists).
Phase 3 — Handover
18. A prioritized 90-day roadmap covering SEO + GEO.
19. A 30-minute handover call.
What You Must Include in Your Proposal
Proposals that ignore these will be rejected without reply:
1. Share 2–3 case studies with real before/after organic traffic numbers, niche, and timeframe.
2. Have you optimized any site for AI citation / GEO (appearing in ChatGPT, Perplexity, or Google AI Overviews)? Describe what you did and the result. (If you have no GEO experience, do not apply.)
3. What tools do you use (Ahrefs, Semrush, Screaming Frog, GSC, etc.)?
4. In one paragraph: for a 350-article content site that wants to be cited by AI assistants, what are the first three things you would do?
5. Your realistic timeline for Phase 1 (the audit).
Please start your proposal with the word “CITED” so we know you read the full brief. Generic copy-paste bids will be ignored.
Skills Required
SEO, Technical SEO, On-Page SEO, Keyword Research, Schema Markup, Link Building, GEO / AI Search Optimization, Content SEO, Google Search Console, Google Analytics.
Ideal Candidate
• 4+ years hands-on SEO with proven organic growth results.
• Demonstrable experience or strong understanding of AI-search / LLM citation (GEO) — this is essential, not optional.
• Strong with content-heavy / blog-style websites.
• Comfortable writing clear tickets for a dev team.
• Clear English communication and regular progress updates.