Premium Brand Meta Ads Performance Marketing Expert Needed
Budget: ₹600 – ₹1,500 INR
Meta Ads Performance Marketing Expert Needed – Cala Caari (Premium Home Décor and Cinema Apparels Brand)
We are launching Cala Caari, a premium Indian home décor and cinema merchandise brand, and are looking for an experienced Meta Ads Performance Marketing Expert for a 1-month paid pilot, with the possibility of a long-term engagement based on results.
About Us
Website is live and already ranks for our brand name.
Existing audience:
34k followers on our Home Décor page.
117k followers on our Hindi Filmography page.
Cala Caari page has 10 followers
Both pages will actively collaborate with Cala Caari to drive awareness, engagement, and traffic.
Scope of Work:
* Create and manage 4-5 Meta Sales campaigns, 7-8 ad sets, and 7-8 high-quality ads.
* Test multiple audiences, creatives, and ad copies while continuously optimizing campaigns.
* Use Meta Advantage+ (AI-driven campaign optimization), Advantage+ Audience, Purchase Optimization, Automatic Bidding, and AI-based budget optimization to identify high-converting audiences, learn from user behaviour, and scale winning campaigns.
* Set up and verify Meta Pixel, Conversion API (CAPI), GA4, GTM, Meta Events Manager, and all standard events (View Content, Add to Cart, Initiate Checkout, Purchase).
* Integrate website enquiries with WhatsApp Business, email, or CRM, ensuring accurate conversion tracking before campaigns go live.
Weekly Deliverables:
Provide a weekly report covering CTR, CPC, CPM, Reach, Impressions, Add-to-Carts, Purchases, Cost per Purchase, ROAS, Conversion Rate, along with winning audiences, winning creatives, optimizations completed, and the action plan for the following week.
Expected Outcomes:
* Fully functional tracking and integrations.
* Identification of the best-performing audiences and creatives.
* Actionable customer behaviour insights and performance marketing report.
Please include:
2–3 Meta Ads case studies.
Campaign screenshots (client details may be hidden).
ROAS achieved, Cost per Purchase, Conversation Ratio and budgets managed.
Industries you've worked with.
Your recommended Month 1 ad budget for a premium home décor brand.
We're looking for someone who specializes in performance marketing, conversion tracking, and Meta AI optimization, with a strong focus on measurable execution, data-driven growth, and building a scalable revenue engine, not someone who simply launches ads.
We are launching Cala Caari, a premium Indian home décor and cinema merchandise brand, and are looking for an experienced Meta Ads Performance Marketing Expert for a 1-month paid pilot, with the possibility of a long-term engagement based on results.
About Us
Website is live and already ranks for our brand name.
Existing audience:
34k followers on our Home Décor page.
117k followers on our Hindi Filmography page.
Cala Caari page has 10 followers
Both pages will actively collaborate with Cala Caari to drive awareness, engagement, and traffic.
Scope of Work:
* Create and manage 4-5 Meta Sales campaigns, 7-8 ad sets, and 7-8 high-quality ads.
* Test multiple audiences, creatives, and ad copies while continuously optimizing campaigns.
* Use Meta Advantage+ (AI-driven campaign optimization), Advantage+ Audience, Purchase Optimization, Automatic Bidding, and AI-based budget optimization to identify high-converting audiences, learn from user behaviour, and scale winning campaigns.
* Set up and verify Meta Pixel, Conversion API (CAPI), GA4, GTM, Meta Events Manager, and all standard events (View Content, Add to Cart, Initiate Checkout, Purchase).
* Integrate website enquiries with WhatsApp Business, email, or CRM, ensuring accurate conversion tracking before campaigns go live.
Weekly Deliverables:
Provide a weekly report covering CTR, CPC, CPM, Reach, Impressions, Add-to-Carts, Purchases, Cost per Purchase, ROAS, Conversion Rate, along with winning audiences, winning creatives, optimizations completed, and the action plan for the following week.
Expected Outcomes:
* Fully functional tracking and integrations.
* Identification of the best-performing audiences and creatives.
* Actionable customer behaviour insights and performance marketing report.
Please include:
2–3 Meta Ads case studies.
Campaign screenshots (client details may be hidden).
ROAS achieved, Cost per Purchase, Conversation Ratio and budgets managed.
Industries you've worked with.
Your recommended Month 1 ad budget for a premium home décor brand.
We're looking for someone who specializes in performance marketing, conversion tracking, and Meta AI optimization, with a strong focus on measurable execution, data-driven growth, and building a scalable revenue engine, not someone who simply launches ads.