High-Converting Meta Ad Creatives
Budget: $30 – $250 AUD
The task is to create a suite of static Meta ads for my product that stop the scroll and push viewers straight to a reservation. I’m providing the copy and key value propositions; you’ll bring them to life with AI-generated illustrative graphics, strong direct-response typography, and clean, modern-minimalist layouts in neutral tones.
Each asset must be sized for the main Facebook and Instagram placements (Feed, Story/Reel, and Carousel) and follow Meta’s 20% text guidance while still feeling unmistakably “Sway.” I care less about flashy effects and more about a clear visual hierarchy that highlights the headline, benefit, and call-to-action. Think performance design first, aesthetics second.
Deliverables
• 3-5 static concepts, each in Feed (1080×1350), Story/Reel (1080×1920), and Carousel (1080×1080) variants
• Final layered source files (PSD, Figma, or Illustrator) plus export-ready PNGs
• Brief rationale for the winning concept’s layout, typography choices, and how the illustrative AI art supports the message
Acceptance Criteria
• Visuals are original, AI-generated illustrations—no stock photos
• Modern, minimalist style; neutral color palette aligns with brand guide (provided)
• Clear CTA, disciplined use of type, and compliance with Meta ad specs
• Ready for upload without further tweaking—creative and technical checks passed
Speed matters, so I’ll supply the copy deck and brand assets on award and expect first drafts within 48 hours. Let’s turn performance data into design that converts.
Each asset must be sized for the main Facebook and Instagram placements (Feed, Story/Reel, and Carousel) and follow Meta’s 20% text guidance while still feeling unmistakably “Sway.” I care less about flashy effects and more about a clear visual hierarchy that highlights the headline, benefit, and call-to-action. Think performance design first, aesthetics second.
Deliverables
• 3-5 static concepts, each in Feed (1080×1350), Story/Reel (1080×1920), and Carousel (1080×1080) variants
• Final layered source files (PSD, Figma, or Illustrator) plus export-ready PNGs
• Brief rationale for the winning concept’s layout, typography choices, and how the illustrative AI art supports the message
Acceptance Criteria
• Visuals are original, AI-generated illustrations—no stock photos
• Modern, minimalist style; neutral color palette aligns with brand guide (provided)
• Clear CTA, disciplined use of type, and compliance with Meta ad specs
• Ready for upload without further tweaking—creative and technical checks passed
Speed matters, so I’ll supply the copy deck and brand assets on award and expect first drafts within 48 hours. Let’s turn performance data into design that converts.