Social Content for Gift Brand

I run a small but growing line of greeting cards, calendars and gift items, and I’m ready to show them off in a way that converts scrollers into buyers. The heart of the job is product-focused content for Instagram and TikTok: short, snappy videos, scroll-stopping images, and occasional infographics that highlight features, seasons and bundle ideas.

Here’s how I picture our workflow:

• For Instagram Reels and TikTok: 15-30-second clips that demonstrate the texture, fold, packaging or size of each card or calendar, spiced up with trending sounds or simple voice-overs.
• Carousel-ready photos and single-image posts shot or edited for vibrant colour accuracy so followers can “feel” the paper stock on screen.
• Lightweight infographics (think sizing guides, “how to display”, or gift-pairing tips) that can double as Pinterest pins or website inserts.

Every asset should slot neatly into my Shopify-based product pages, so please keep crops, aspect ratios and file names consistent for easy upload. I’ll provide product samples, past branding guides and any copy points you need; you bring the creative direction, scripting, shooting or editing, plus captions and-where useful-hashtags.

Acceptance criteria
1. A monthly content calendar covering at least 12 Instagram/TikTok posts.
2. Final deliverables supplied in MP4 for video and high-res PNG/JPG for images, labelled by SKU.
3. Captions and hashtags delivered in a shared Google Sheet alongside publish dates.
4. Two minor revision rounds included per asset batch.

If you’re comfortable bouncing between Lightroom, Premiere (or CapCut), and Canva—or your favourite equivalents—and you love turning beautiful stationery into even more beautiful social moments, let’s talk.