Fitness Brand Logo Refresh & Animation
Budget: $30 – $250 USD
I’m looking to refresh my current logo for my fitness brand, Kinfolk Kinetics, while keeping the core identity and existing symbol intact. The brand is community-based, rooted in movement, connection, and empowerment — especially targeting young adults and women seeking transformation through fitness.
What I Need:
Logo Rework
- Maintain the existing symbol between “Kinfolk” and “Kinetics” (included below).
- Update the overall logo to feel modern, bold, and meaningful.
- Incorporate subtle fitness or motion-related elements into or around the symbol (examples: motion lines, abstract human movement, dynamic shapes, subtle barbell or wave forms).
- Explore cleaner typography, possibly combining strength + softness, to reflect both community and intensity.
Intro/Outro Animation (5–8 seconds)
- Create a high-quality animated intro/outro using the final logo.
- Include motion graphics that reflect energy, momentum, or kinetic force.
- Style: Clean, minimal, impactful — something that works well for reels, social media clips, and promotional videos.
- Include sound design if possible (light cinematic or energetic audio – nothing too aggressive).
Deliverables:
- Logo rework in full color + black/white (formats: PNG, SVG, AI or EPS)
- Brand logo usage guide (optional but appreciated)
- Intro & outro animation files (MP4 + transparent MOV + any source files)
- Still image of the animated logo for thumbnails or overlays
Brand Mood/Reference:
- Message: "Love is Thicker Than Blood" – strength through community
- Style: Powerful, rooted, connected
- Current color scheme: Red & black (open to softening this with an additional neutral tone like bone white or sand beige)
- Target audience: Fitness-driven, community-focused, transformational-minded individuals — especially women and young mothers
What I Need:
Logo Rework
- Maintain the existing symbol between “Kinfolk” and “Kinetics” (included below).
- Update the overall logo to feel modern, bold, and meaningful.
- Incorporate subtle fitness or motion-related elements into or around the symbol (examples: motion lines, abstract human movement, dynamic shapes, subtle barbell or wave forms).
- Explore cleaner typography, possibly combining strength + softness, to reflect both community and intensity.
Intro/Outro Animation (5–8 seconds)
- Create a high-quality animated intro/outro using the final logo.
- Include motion graphics that reflect energy, momentum, or kinetic force.
- Style: Clean, minimal, impactful — something that works well for reels, social media clips, and promotional videos.
- Include sound design if possible (light cinematic or energetic audio – nothing too aggressive).
Deliverables:
- Logo rework in full color + black/white (formats: PNG, SVG, AI or EPS)
- Brand logo usage guide (optional but appreciated)
- Intro & outro animation files (MP4 + transparent MOV + any source files)
- Still image of the animated logo for thumbnails or overlays
Brand Mood/Reference:
- Message: "Love is Thicker Than Blood" – strength through community
- Style: Powerful, rooted, connected
- Current color scheme: Red & black (open to softening this with an additional neutral tone like bone white or sand beige)
- Target audience: Fitness-driven, community-focused, transformational-minded individuals — especially women and young mothers