Fitmate+ Social Video Creatives
Budget: $250 – $750 AUD
The task is to script, shoot or curate, and edit a series of short, vertical videos (15–30 seconds) for Facebook Reels, TikTok, and Instagram Stories that spotlight the FITMATE+ mobile app here in Australia.
Primary goal
The clips must clearly promote the app and entice brand-new sign-ups while speaking to two distinct groups at once: everyday players who want a partner for their favourite sport, and trainers who want more clients and an added outlet for selling gear.
Core storyline ideas can include
– Quick demos of how the app matches players by sport, location, and schedule
– Trainer-focused snippets that show how easy it is to list sessions, attract bookings, and upsell equipment
– Real-world scenes of people meeting through FITMATE+ and getting straight into a game
Style & pacing
Fast-moving, upbeat, and visually motivating; text overlays, app screen recordings, and punchy transitions should keep the energy high and the message crystal clear even with the sound off.
Deliverables
• A cohesive concept deck (very short outline) so we agree on angles before filming
• Final videos: 9:16 aspect ratio, 1080 × 1920, ready-to-upload MP4 or MOV files, one version per platform if sizing or length tweaks are needed
• Source files (Premiere Pro, CapCut, DaVinci, or similar) for future edits
• Captions or on-screen text baked in plus .srt files for each video
Acceptance criteria
1. Each clip highlights at least one direct benefit for players and/or trainers.
2. App name, logo, and download CTA appear within the first five seconds.
3. Messaging stays clear without audio.
4. All assets comply with Facebook, TikTok, and Instagram guidelines and pass platform quality checks on first upload.
Timeline can be staggered—concept sign-off first, then production, revisions, and final delivery.
Ready to move quickly once we lock the concept.
Primary goal
The clips must clearly promote the app and entice brand-new sign-ups while speaking to two distinct groups at once: everyday players who want a partner for their favourite sport, and trainers who want more clients and an added outlet for selling gear.
Core storyline ideas can include
– Quick demos of how the app matches players by sport, location, and schedule
– Trainer-focused snippets that show how easy it is to list sessions, attract bookings, and upsell equipment
– Real-world scenes of people meeting through FITMATE+ and getting straight into a game
Style & pacing
Fast-moving, upbeat, and visually motivating; text overlays, app screen recordings, and punchy transitions should keep the energy high and the message crystal clear even with the sound off.
Deliverables
• A cohesive concept deck (very short outline) so we agree on angles before filming
• Final videos: 9:16 aspect ratio, 1080 × 1920, ready-to-upload MP4 or MOV files, one version per platform if sizing or length tweaks are needed
• Source files (Premiere Pro, CapCut, DaVinci, or similar) for future edits
• Captions or on-screen text baked in plus .srt files for each video
Acceptance criteria
1. Each clip highlights at least one direct benefit for players and/or trainers.
2. App name, logo, and download CTA appear within the first five seconds.
3. Messaging stays clear without audio.
4. All assets comply with Facebook, TikTok, and Instagram guidelines and pass platform quality checks on first upload.
Timeline can be staggered—concept sign-off first, then production, revisions, and final delivery.
Ready to move quickly once we lock the concept.