Shopify Store Setup + Affiliate Program for Self-Care & Mental Health Brand

***Please read entire posting before responding - automatic and AI proposals will not be considered***

Quick Summary:
I need an experienced Shopify freelancer to build a professional, mobile-friendly Shopify store for a small self-care and mental health brand and set up an affordable affiliate program app. The project includes store setup, homepage/product page design, basic SEO, essential pages, testing, and a simple tutorial so I can manage the store and affiliate program on my own.

More Information:
I am looking for an experienced Shopify freelancer to help create a clean, professional, and highly optimized Shopify store for a small self-care and mental health business.

This project is for a therapist-created emotional wellness product designed to help people manage stress, anxiety, overwhelm, big emotions, and hard days. The store should feel trustworthy, calming, modern, and professional while also being easy for customers to navigate and simple for me to manage after launch.

In addition to setting up the Shopify store, I also need help choosing and setting up an affiliate program app so I can work with brand ambassadors, influencers, schools, organizations, and other referral partners.

I do not need an overly complicated custom build. I need a polished, professional Shopify store that is practical, affordable, conversion-focused, and ready to use.

Scope of Work
The freelancer should be able to help with:

Shopify Store Setup
Create a professional, mobile-friendly Shopify store using a clean theme that is easy to maintain.

Homepage Design
Build a strong homepage that clearly explains the product, who it helps, why it matters, and how to purchase.

Product Page Optimization
Create a compelling product page with benefit-focused copy, clear calls to action, product images, FAQs, trust-building sections, and an easy buying experience.

Affiliate Program Setup
Recommend and set up an affordable Shopify affiliate app. This should include affiliate sign-up, referral tracking, commission settings, discount codes or links if needed, and basic instructions for managing the program.

Basic SEO Setup
Set up page titles, meta descriptions, image alt text, and basic Shopify SEO best practices.

Essential Pages
Help create or organize key pages such as About, Contact, FAQ, Shipping, Returns, Privacy Policy, and Terms if needed.

App Recommendations
Recommend only the necessary apps for affiliate tracking, email capture, reviews, and basic store optimization. I want the store to be professional but not overloaded with unnecessary apps.

Testing and Launch Support
Test the store on desktop and mobile, check links, review checkout flow, and make sure the site is ready to launch.

Training and Handoff
Provide a simple tutorial, written guide, screen recording, or live walkthrough so I can update products, manage orders, adjust basic content, and run the affiliate program on my own.

Ideal Freelancer

The ideal freelancer will have:
Experience setting up Shopify stores
Experience with Shopify affiliate apps such as GoAffPro, UpPromote, BixGrow, Refersion, or similar
A good eye for clean, modern design
Ability to make a site look professional using an affordable theme
Understanding of basic SEO and conversion optimization
Strong communication and clear instructions
Ability to work within a small business budget
Experience with wellness, self-care, mental health, coaching, education, or mission-driven brands is a plus

Deliverables
Completed Shopify store setup
Professional homepage and product page
Basic About, FAQ, Contact, and policy pages
Affiliate app installed and configured
Affiliate sign-up process created
Basic SEO completed
Mobile and desktop testing completed
Simple tutorial or walkthrough provided
Final handoff with instructions for managing the store and affiliate program

Important Notes
This is a small business with a meaningful mission, so I am looking for someone who can make the site feel polished, trustworthy, warm, and professional without making the project overly complicated or expensive.

I already have product information, brand messaging, and basic materials. I need someone who can organize everything into a strong Shopify store and help me launch with confidence.

Please include examples of Shopify stores you have created and mention any experience you have setting up affiliate or referral programs.