Request for Training Proposal – Media Buying & Affiliate Marketing -- 2
Budget: $250 – $750 USD
We are seeking an experienced affiliate marketer with a strong track record of proven results to train our in-house team. Our goal is to build a competent and highly skilled group of media buyers and affiliate marketing professionals who can plan, execute, and optimize campaigns end-to-end.
Training Objectives
The training should equip our team with practical, hands-on skills in:
1. Facebook Ads Mastery
o Campaign structure, targeting, and scaling
o Ad creatives and copywriting that convert
o Compliance and policy best practices
2. Google Ads Mastery
o Search, Display, and YouTube campaigns
o Keyword research and bidding strategies
o Conversion tracking and optimization
3. Tracking & Analytics
o Pixel integration (Facebook Pixel, Google Tag Manager, etc.)
o Conversion API setup and troubleshooting
o Attribution models and data-driven decision making
4. Landing Page Optimization
o Conversion Rate Optimization (CRO) fundamentals
o A/B testing frameworks
o Funnel design and user journey improvements
5. Affiliate Marketing Expertise
o Navigating affiliate networks and offers
o Tracking platforms (Everflow, Voluum, etc.)
o Scaling winning campaigns while maintaining profitability
Trainer Requirements
• Must be an active affiliate marketer with verifiable results.
• Demonstrated success in scaling campaigns across Facebook Ads, Google Ads, and other traffic sources.
• Experience training or mentoring teams will be an added advantage.
• Ability to deliver both strategic frameworks and practical, real-world applications.
Expected Outcome
By the end of the training, our team should be able to:
• Independently set up, launch, and optimize paid campaigns.
• Confidently integrate tracking and analyze data to guide spend.
• Build and optimize landing pages for maximum conversions.
• Operate effectively as qualified media buyers and affiliate marketers.
We would appreciate if you could share:
• A proposed training outline (modules, duration, delivery method).
• Evidence of past results or successful campaigns you’ve managed.
• Your fees and terms of engagement.
Training Objectives
The training should equip our team with practical, hands-on skills in:
1. Facebook Ads Mastery
o Campaign structure, targeting, and scaling
o Ad creatives and copywriting that convert
o Compliance and policy best practices
2. Google Ads Mastery
o Search, Display, and YouTube campaigns
o Keyword research and bidding strategies
o Conversion tracking and optimization
3. Tracking & Analytics
o Pixel integration (Facebook Pixel, Google Tag Manager, etc.)
o Conversion API setup and troubleshooting
o Attribution models and data-driven decision making
4. Landing Page Optimization
o Conversion Rate Optimization (CRO) fundamentals
o A/B testing frameworks
o Funnel design and user journey improvements
5. Affiliate Marketing Expertise
o Navigating affiliate networks and offers
o Tracking platforms (Everflow, Voluum, etc.)
o Scaling winning campaigns while maintaining profitability
Trainer Requirements
• Must be an active affiliate marketer with verifiable results.
• Demonstrated success in scaling campaigns across Facebook Ads, Google Ads, and other traffic sources.
• Experience training or mentoring teams will be an added advantage.
• Ability to deliver both strategic frameworks and practical, real-world applications.
Expected Outcome
By the end of the training, our team should be able to:
• Independently set up, launch, and optimize paid campaigns.
• Confidently integrate tracking and analyze data to guide spend.
• Build and optimize landing pages for maximum conversions.
• Operate effectively as qualified media buyers and affiliate marketers.
We would appreciate if you could share:
• A proposed training outline (modules, duration, delivery method).
• Evidence of past results or successful campaigns you’ve managed.
• Your fees and terms of engagement.