Zalando Marketplace Marketing Specialist
Budget: $10 – $30 USD
I am seeking a seasoned professional with extensive experience on the Zalando platform. You will be responsible for developing and implementing targeted marketing strategies to optimize conversions and enhance brand visibility. Your expertise will be crucial in managing and maximizing the effectiveness of Zalando Marketing Services (ZMS) advertising tools, particularly Sponsored Product Ads and Sponsored Brands Ads.
Key Responsibilities:
- Development of a comprehensive marketing strategy focused on conversion maximization.
- Management of ZMS advertising tools with a focus on Sponsored Product Ads and Sponsored Brands Ads.
- Optimization of product listings in accordance with Zalando's algorithms.
- Conducting in-depth market, competition, and audience analysis.
- Strategic price and promotion management.
- Content marketing aimed at increasing brand awareness.
- Visual design of the store to enhance customer engagement.
- Management of customer reviews with a focus on improving customer loyalty.
- Detailed analysis of key metrics including CTR, CR, ROI, and ACoS.
Ideal Skills and Experience:
- Proven track record of developing marketing strategies on Zalando.
- Extensive experience with ZMS advertising tools.
- Strong analytical skills with experience in market and competition analysis.
- Proficiency in content marketing and visual design.
- Excellent review management skills with a focus on customer retention.
Please only apply if you have verifiable experience with the Zalando platform. Thank you.
Key Responsibilities:
- Development of a comprehensive marketing strategy focused on conversion maximization.
- Management of ZMS advertising tools with a focus on Sponsored Product Ads and Sponsored Brands Ads.
- Optimization of product listings in accordance with Zalando's algorithms.
- Conducting in-depth market, competition, and audience analysis.
- Strategic price and promotion management.
- Content marketing aimed at increasing brand awareness.
- Visual design of the store to enhance customer engagement.
- Management of customer reviews with a focus on improving customer loyalty.
- Detailed analysis of key metrics including CTR, CR, ROI, and ACoS.
Ideal Skills and Experience:
- Proven track record of developing marketing strategies on Zalando.
- Extensive experience with ZMS advertising tools.
- Strong analytical skills with experience in market and competition analysis.
- Proficiency in content marketing and visual design.
- Excellent review management skills with a focus on customer retention.
Please only apply if you have verifiable experience with the Zalando platform. Thank you.