TikTok ROAS Optimisation Campaign
Budget: £36 – £0 GBP
I run a cat café that thrives on in-store visits, online bookings, and a small line of branded merch. I’m ready to scale with paid performance marketing on TikTok, targeting teens and young adults, and every decision must be driven by one metric: profitable sales growth.
Here’s what I need from you:
• Set up the TikTok Ads Manager account structure, install the TikTok Pixel correctly, and ensure events are firing so we can track conversions end-to-end.
• Develop scroll-stopping creative angles that fit our playful brand and show off the café, the cats, and any limited-time promos. Short UGC-style clips or Spark Ads are ideal, but I’m open to your testing roadmap.
• Launch and manage campaigns focused on lowest cost per purchase while steadily improving ROAS through audience segmentation, lookalike expansion, and tight bid controls.
• Provide clear weekly reports—spend, CPA, ROAS, and actionable next steps—so I see exactly what’s working and where budget should shift.
Acceptance criteria
1. Pixel events verified and passing data within 48 hours of project start.
2. First round of ads live within seven days, with at least three creative variants.
3. ROAS uplift demonstrated in the first four weeks versus my current baseline (I’ll share numbers when we kick off).
If you’ve already scaled TikTok campaigns for brick-and-mortar or hybrid businesses and can speak in results, let’s talk.
Here’s what I need from you:
• Set up the TikTok Ads Manager account structure, install the TikTok Pixel correctly, and ensure events are firing so we can track conversions end-to-end.
• Develop scroll-stopping creative angles that fit our playful brand and show off the café, the cats, and any limited-time promos. Short UGC-style clips or Spark Ads are ideal, but I’m open to your testing roadmap.
• Launch and manage campaigns focused on lowest cost per purchase while steadily improving ROAS through audience segmentation, lookalike expansion, and tight bid controls.
• Provide clear weekly reports—spend, CPA, ROAS, and actionable next steps—so I see exactly what’s working and where budget should shift.
Acceptance criteria
1. Pixel events verified and passing data within 48 hours of project start.
2. First round of ads live within seven days, with at least three creative variants.
3. ROAS uplift demonstrated in the first four weeks versus my current baseline (I’ll share numbers when we kick off).
If you’ve already scaled TikTok campaigns for brick-and-mortar or hybrid businesses and can speak in results, let’s talk.