TikTok Book Launch Campaign
Budget: £10 – £15 GBP
I’ve just released a Sci-Fi time-travel novel that paints a vivid picture of life 200 years from now if we continue to ignore today’s warning signs. I want to turn TikTok into the main engine for its sales.
Here’s the vision: you’ll open and brand a fresh TikTok account aimed squarely at a New Adult audience, then roll out short, punchy book-review and summary clips that highlight the future-world stakes and the message behind the story. The tone should feel authentic, visually dynamic, and binge-worthy so viewers are prompted to click through and buy.
I need a complete campaign roadmap: from a content calendar and creative concepts to ad setup (Spark Ads or in-feed) and daily performance tweaks. Organic reach is vital, but I’m ready to boost posts strategically once the first traction data rolls in.
Deliverables
• Fully optimised TikTok account (bio, links, profile art)
• 30-day content calendar with hooks, captions, and hashtags
• At least 12 edited vertical videos (CapCut, Canva, or similar) featuring book reviews/summaries that emphasise the 200-year warning theme
• Paid promotion plan with target metrics and budget breakdown
• Weekly analytics report and recommendations for iteration
Results will be measured on follower growth, engagement rate, and—most importantly—sales conversions tracked through my unique link. If you’ve scaled a book or similar product on TikTok before and can back it up with data, let’s make this launch go viral.
Here’s the vision: you’ll open and brand a fresh TikTok account aimed squarely at a New Adult audience, then roll out short, punchy book-review and summary clips that highlight the future-world stakes and the message behind the story. The tone should feel authentic, visually dynamic, and binge-worthy so viewers are prompted to click through and buy.
I need a complete campaign roadmap: from a content calendar and creative concepts to ad setup (Spark Ads or in-feed) and daily performance tweaks. Organic reach is vital, but I’m ready to boost posts strategically once the first traction data rolls in.
Deliverables
• Fully optimised TikTok account (bio, links, profile art)
• 30-day content calendar with hooks, captions, and hashtags
• At least 12 edited vertical videos (CapCut, Canva, or similar) featuring book reviews/summaries that emphasise the 200-year warning theme
• Paid promotion plan with target metrics and budget breakdown
• Weekly analytics report and recommendations for iteration
Results will be measured on follower growth, engagement rate, and—most importantly—sales conversions tracked through my unique link. If you’ve scaled a book or similar product on TikTok before and can back it up with data, let’s make this launch go viral.