Social media and website content to generate leads funnel

Business coach and advisor to small business owners. I am interested in content that addresses the small business owners pain points. For example: not every owner has the same issues but I want to address the following issues and from the owner's point of view and provide solutions. Lead gen, revenue growth, advertising conversions, lower costs, etc. There will be a series of posting on different issues that will at some point resonate with the owner. My goal is to take them to my website for further information and a discussion that will convert into a client. I have an eBook to offer as a free download when they are on my site and complete a simple form.