School Digital Marketing Strategy Enhancement

I need a comprehensive, effective search engine marketing strategy for a school project. The ideal freelancer would have extensive experience in SEO and paid advertising, and a proven track record in boosting brand awareness and generating leads through these methods.

Key focus areas:
- SEO optimization: I want to improve our visibility on search engines, so we need to enhance our search engine optimization techniques.
- Paid advertising: I need a strategic plan for utilizing paid advertising effectively.

The ultimate goal of this project is to provide an overview of the strategy that can increase our website traffic and subsequently, our brand awareness.

Please note the deck is complete however I need a review and necessary updates. I will need to record a presentation. I will also need someone to review my first and 2nd submissions and update with teachers feedback. Please note I have no interest in digital market other then completing this assignment.