Russian Ads Management
Budget: €12 – €18 EUR
I run several Russian-language campaigns for my small English school for Russian speakers in Europe, but ROI hasn't been particularly good, so now want a single specialist to steer the campaigns across Meta (Facebook / Instagram), TikTok, and perhaps Google. My priority is performance-driven Display Ads on each platform: setting up the campaigns, refining audiences, adjusting bids, and scaling what works — to find new students and lower ROI when possible.
Here is where we stand: I already have some static and motion creatives, yet fresh concepts are still needed to keep the funnels from going stale. You’ll be free to repurpose what exists and to propose, brief, or design new visuals when we spot gaps in the user journey.
Day to day you will:
• Build and launch Display campaigns inside Meta Ads Manager, Google Ads, and TikTok Ads Manager, wiring them correctly with the Facebook Pixel and Google / TikTok tracking tags.
• Continuously test copy, placements, and audiences, delivering weekly insight reports in Russian so the wider team stays aligned.
• Produce or brief additional ad creatives when CTR or frequency signals point to fatigue.
Acceptance milestone: within the first 14 days I expect at least one live Display campaign on each platform, tracking verified, and an initial performance dashboard (ROAS, CPA) in Google Data Studio or a similar tool.
Fluency in Russian is essential because every asset, landing page, and analytics report is in that language. If you already work comfortably with Meta Business Suite, Google Analytics 4, TikTok Pixel, and creative tools like Canva or Adobe, you’ll be up to speed quickly.
Let me know your typical optimisation cadence and a brief example of past Russian-language campaigns you have scaled successfully, and we can kick things off this week.
Here is where we stand: I already have some static and motion creatives, yet fresh concepts are still needed to keep the funnels from going stale. You’ll be free to repurpose what exists and to propose, brief, or design new visuals when we spot gaps in the user journey.
Day to day you will:
• Build and launch Display campaigns inside Meta Ads Manager, Google Ads, and TikTok Ads Manager, wiring them correctly with the Facebook Pixel and Google / TikTok tracking tags.
• Continuously test copy, placements, and audiences, delivering weekly insight reports in Russian so the wider team stays aligned.
• Produce or brief additional ad creatives when CTR or frequency signals point to fatigue.
Acceptance milestone: within the first 14 days I expect at least one live Display campaign on each platform, tracking verified, and an initial performance dashboard (ROAS, CPA) in Google Data Studio or a similar tool.
Fluency in Russian is essential because every asset, landing page, and analytics report is in that language. If you already work comfortably with Meta Business Suite, Google Analytics 4, TikTok Pixel, and creative tools like Canva or Adobe, you’ll be up to speed quickly.
Let me know your typical optimisation cadence and a brief example of past Russian-language campaigns you have scaled successfully, and we can kick things off this week.