Performance Marketing Expert (Meta Ads) for D2C Wellness Brand (India)
Budget: ₹600 – ₹1,500 INR
We are a fast-growing D2C wellness brand looking for a highly skilled Meta Ads performance marketer who can drive profitable sales, not just traffic.
Our product is a premium Apple Cider Vinegar-based supplement targeted at health-conscious women (20–40 age group).
We are NOT looking for someone who just runs ads. We need a performance-driven marketer who understands full-funnel strategy, creative testing, and conversion optimization.
Responsibilities:
Plan and execute Meta Ads campaigns (Facebook & Instagram)
Optimize campaigns for conversions (Purchase)
Test and scale winning creatives (UGC, reels, static)
Analyze performance (CTR, CPC, CPA, ROAS)
Identify bottlenecks in funnel (ad → landing page → checkout)
Suggest improvements in creatives, landing page & offer
Requirements:
Proven experience in D2C / eCommerce (especially health/wellness is a plus)
Must have generated consistent sales via Meta Ads
Strong understanding of:
Creative testing strategy
Audience targeting (broad vs interest)
Scaling strategies
Ability to read data and take decisions
IMPORTANT (Screening Task):
To apply, answer these questions:
Share 2-3 ad accounts you have scaled (with proof/screenshots)
What is your strategy if ads are getting clicks but no sales?
How do you test creatives? (Explain your process)
What is your approach: Funnel vs Direct Conversion ads?
What was your best ROAS achieved in past campaigns?
Our product is a premium Apple Cider Vinegar-based supplement targeted at health-conscious women (20–40 age group).
We are NOT looking for someone who just runs ads. We need a performance-driven marketer who understands full-funnel strategy, creative testing, and conversion optimization.
Responsibilities:
Plan and execute Meta Ads campaigns (Facebook & Instagram)
Optimize campaigns for conversions (Purchase)
Test and scale winning creatives (UGC, reels, static)
Analyze performance (CTR, CPC, CPA, ROAS)
Identify bottlenecks in funnel (ad → landing page → checkout)
Suggest improvements in creatives, landing page & offer
Requirements:
Proven experience in D2C / eCommerce (especially health/wellness is a plus)
Must have generated consistent sales via Meta Ads
Strong understanding of:
Creative testing strategy
Audience targeting (broad vs interest)
Scaling strategies
Ability to read data and take decisions
IMPORTANT (Screening Task):
To apply, answer these questions:
Share 2-3 ad accounts you have scaled (with proof/screenshots)
What is your strategy if ads are getting clicks but no sales?
How do you test creatives? (Explain your process)
What is your approach: Funnel vs Direct Conversion ads?
What was your best ROAS achieved in past campaigns?