Patient Acquisition Marketing Manager
Budget: $250 – $750 USD
I run HiMiley, a women’s telehealth platform that specializes in non-hormonal birth control solutions such as Phexx. Powered by Haven Rx’s nationwide pharmacy infrastructure, we already have the clinical and fulfillment pieces in place—now I need a hands-on marketer who can turn that capability into steady patient growth.
Patient acquisition is my top priority, and I want to achieve it primarily through paid and organic social media campaigns on Facebook and Instagram. Your day-to-day work will include shaping campaign strategy, creating and testing ad creatives, managing budgets inside Meta Business Suite, and analyzing performance data in real time so we can double down on what works. While brand awareness and overall traffic growth matter, every decision should ultimately ladder back to converting qualified women into telehealth visits and prescription fills.
Because this is an ongoing, part-time role, I’m looking for someone who can jump in quickly, iterate fast, and communicate insights clearly. If you have a proven track record of lowering CAC for healthcare or DTC brands, can write compelling copy that aligns with FDA and Meta ad policies, and are comfortable owning end-to-end execution—from audience research to weekly metric reporting—I’d love to partner with you.
Key deliverables
• Campaign calendars and creative assets ready for deployment
• Live, optimized Facebook & Instagram ad sets with clear targeting rationale
• Weekly reports on spend, CAC, ROAS, and key patient funnel metrics
• Tactical recommendations for scaling winners and pausing under-performers
If that sounds like your wheelhouse, tell me about a recent campaign where you moved the needle on patient or customer acquisition and let’s get started.
Patient acquisition is my top priority, and I want to achieve it primarily through paid and organic social media campaigns on Facebook and Instagram. Your day-to-day work will include shaping campaign strategy, creating and testing ad creatives, managing budgets inside Meta Business Suite, and analyzing performance data in real time so we can double down on what works. While brand awareness and overall traffic growth matter, every decision should ultimately ladder back to converting qualified women into telehealth visits and prescription fills.
Because this is an ongoing, part-time role, I’m looking for someone who can jump in quickly, iterate fast, and communicate insights clearly. If you have a proven track record of lowering CAC for healthcare or DTC brands, can write compelling copy that aligns with FDA and Meta ad policies, and are comfortable owning end-to-end execution—from audience research to weekly metric reporting—I’d love to partner with you.
Key deliverables
• Campaign calendars and creative assets ready for deployment
• Live, optimized Facebook & Instagram ad sets with clear targeting rationale
• Weekly reports on spend, CAC, ROAS, and key patient funnel metrics
• Tactical recommendations for scaling winners and pausing under-performers
If that sounds like your wheelhouse, tell me about a recent campaign where you moved the needle on patient or customer acquisition and let’s get started.