Need a marketing and content strategy project plan and scope for user acquisition of golf betting insights website
Budget: $250 – $750 USD
I am looking for a marketing/growth hacking and content strategy project plan and scope to acquire users for my golf betting insights website. The ideal candidate should have experience in developing marketing strategies that cater to both golf enthusiasts and sports bettors. This plan should cater just as an experiment/pilot for minimal investment to see if people react well. Once it has shown value, we can then develop it into a full plan.
Target Audience: Both golf enthusiasts and sports bettors, we want to reach people beyond who have already decided to bet, to influence people that betting with insights with golf is an option.
Preferred Marketing Channel: Paid Advertising, value-based marketing through social media, etc
Budget for the Marketing Campaign: $1,000 - $5,000
The project plan should include the following:
- A pilot approach to run an experiment first to see if the target audience reacts well
- The pilot plan should include a comprehensive analysis of the target audience and their preferences as a task
- A detailed content strategy plan that will engage the target audience (this will need to be fully scoped)
- A list of paid advertising channels/methods that will be used to promote the website, with a priority on which one to run the experiment on.
- A timeline for the marketing campaign with clear milestones
- A budget breakdown for the marketing campaign with detailed cost estimates
- A measurement strategy to track the success of the marketing campaign
- a summary of why this approach will be best to run an experiment on, with examples of where it has been done before, if possible.
What we already do: Live tv interviews during the PGA, social media marketing, but its targeted towards people who already want to bet on golf, we want to target people who bet on sports or are into golf and haven't actually been better before.
Skills and experience required:
- Proven experience in developing successful marketing strategies for websites targeting sports enthusiasts and/or bettors
- Strong knowledge of paid advertising channels and optimization techniques
- Excellent analytical and research skills
- Excellent communication skills to collaborate with other team members and stakeholders.
Target Audience: Both golf enthusiasts and sports bettors, we want to reach people beyond who have already decided to bet, to influence people that betting with insights with golf is an option.
Preferred Marketing Channel: Paid Advertising, value-based marketing through social media, etc
Budget for the Marketing Campaign: $1,000 - $5,000
The project plan should include the following:
- A pilot approach to run an experiment first to see if the target audience reacts well
- The pilot plan should include a comprehensive analysis of the target audience and their preferences as a task
- A detailed content strategy plan that will engage the target audience (this will need to be fully scoped)
- A list of paid advertising channels/methods that will be used to promote the website, with a priority on which one to run the experiment on.
- A timeline for the marketing campaign with clear milestones
- A budget breakdown for the marketing campaign with detailed cost estimates
- A measurement strategy to track the success of the marketing campaign
- a summary of why this approach will be best to run an experiment on, with examples of where it has been done before, if possible.
What we already do: Live tv interviews during the PGA, social media marketing, but its targeted towards people who already want to bet on golf, we want to target people who bet on sports or are into golf and haven't actually been better before.
Skills and experience required:
- Proven experience in developing successful marketing strategies for websites targeting sports enthusiasts and/or bettors
- Strong knowledge of paid advertising channels and optimization techniques
- Excellent analytical and research skills
- Excellent communication skills to collaborate with other team members and stakeholders.