Mystery Adventure Kids Campaign
Budget: $1,500 – $3,000 USD
I’m building a year-round, multi-phase campaign that makes 5- to 8-year-olds fall in love with a brand-new mystery-and-adventure storybook. The anchor medium is commercials, and I’ve chosen classic TV spots as the hero placement so we can capture attention during family viewing hours and around children’s programming blocks. While TV is the focus, everything you create should be flexible enough to cascade later into social snippets, in-store displays or newsletter content when the company decides to widen the net.
Here’s what I need from you:
• A seasonal narrative roadmap that keeps the suspense alive across the whole calendar year, showing exactly when each “chapter reveal” or clue drops.
• Complete TV commercial concepts: 30-second and 15-second script drafts, visual mood-boards, key on-screen text, and a production schedule that lines up with school holidays and gifting peaks.
• A polished pitch deck (PowerPoint or Google Slides) that executives can approve on first read, including campaign objectives, child-safe messaging guidelines, and suggested KPIs.
• Storyboards or animatics that let decision-makers visualise the spot before it hits production.
• Quick-start notes on repurposing the core creative for shorter online cuts or simple point-of-sale activations, so the brand can expand without rewriting the story.
Acceptance criteria: the deck must be presentation-ready, all scripts and visuals kid-appropriate and legally compliant, and the rollout calendar must clearly map each asset to dates and goals.
Deliver this, and I’ll be ready to walk into the big pitch with everything a major company needs to green-light the adventure.
The book will have hidden messages and secrets
Here’s what I need from you:
• A seasonal narrative roadmap that keeps the suspense alive across the whole calendar year, showing exactly when each “chapter reveal” or clue drops.
• Complete TV commercial concepts: 30-second and 15-second script drafts, visual mood-boards, key on-screen text, and a production schedule that lines up with school holidays and gifting peaks.
• A polished pitch deck (PowerPoint or Google Slides) that executives can approve on first read, including campaign objectives, child-safe messaging guidelines, and suggested KPIs.
• Storyboards or animatics that let decision-makers visualise the spot before it hits production.
• Quick-start notes on repurposing the core creative for shorter online cuts or simple point-of-sale activations, so the brand can expand without rewriting the story.
Acceptance criteria: the deck must be presentation-ready, all scripts and visuals kid-appropriate and legally compliant, and the rollout calendar must clearly map each asset to dates and goals.
Deliver this, and I’ll be ready to walk into the big pitch with everything a major company needs to green-light the adventure.
The book will have hidden messages and secrets