Multi-Platform Ad Campaign Management

I'm seeking an expert in managing and optimizing ad campaigns on both Facebook and Google. My main focus is on improving my click-through rate, conversion rate and ultimately, lead generation.

Requirements:
- Proven experience in both Facebook and Google ads management
- Ability to analyze and optimize campaigns for improved performance
- Strong understanding of ad targeting, specifically for the age groups 35-44 and 45-70

Your ability to deliver results and meet KPIs will be key to the success of this project. Expertise in digital marketing analytics tools will be highly beneficial. Show me through past work experiences that you can drive significant improvement in my ad campaign performance.