Meta Lead Ads & Content
Budget: ₹1,500 – ₹12,500 INR
I need an experienced digital marketer to take full control of our lead-generation efforts on Facebook and Instagram. Your core mission is simple: use Meta Ads Manager to bring in qualified leads while keeping our cost per lead low, and reinforce those campaigns with fresh daily content on both platforms.
Here’s what I’m looking for:
• Campaign strategy, setup, and ongoing optimization in Meta Ads Manager, aimed squarely at lead generation. Expect to work with custom audiences, look-alikes, and retargeting loops to keep the funnel warm.
• Creative ad assets (static, carousel, short-form video) that align with our brand voice and drive action. I’m open to you proposing angles and hooks you’ve seen convert.
• Daily organic posting on Facebook and Instagram. Each day should feature one of three content types—promotional offers, educational or informative snippets, or engaging multimedia (images or short reels). Variety is key, but consistency matters even more.
• Weekly reporting that highlights lead volume, CPL, creative performance, and any test results, so we can iteratively improve.
Right now the priority is Meta, but if you have Google Ads experience, note it—there’s a good chance we’ll extend the scope once Meta proves profitable.
Deliverables will be considered complete each month when:
1. Lead campaigns run continuously with at least two new creative tests per week.
2. Thirty (30) pieces of original organic content have been posted (one per day).
3. A concise performance report is submitted by EOD every Friday.
If you’ve successfully driven leads in a similar niche and can manage both paid ads and daily content without missing a beat, I’d love to see your plan and a few sample results from past work.
Here’s what I’m looking for:
• Campaign strategy, setup, and ongoing optimization in Meta Ads Manager, aimed squarely at lead generation. Expect to work with custom audiences, look-alikes, and retargeting loops to keep the funnel warm.
• Creative ad assets (static, carousel, short-form video) that align with our brand voice and drive action. I’m open to you proposing angles and hooks you’ve seen convert.
• Daily organic posting on Facebook and Instagram. Each day should feature one of three content types—promotional offers, educational or informative snippets, or engaging multimedia (images or short reels). Variety is key, but consistency matters even more.
• Weekly reporting that highlights lead volume, CPL, creative performance, and any test results, so we can iteratively improve.
Right now the priority is Meta, but if you have Google Ads experience, note it—there’s a good chance we’ll extend the scope once Meta proves profitable.
Deliverables will be considered complete each month when:
1. Lead campaigns run continuously with at least two new creative tests per week.
2. Thirty (30) pieces of original organic content have been posted (one per day).
3. A concise performance report is submitted by EOD every Friday.
If you’ve successfully driven leads in a similar niche and can manage both paid ads and daily content without missing a beat, I’d love to see your plan and a few sample results from past work.